Proposta de marketing para NotCo
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TCC
Date
2022-06
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item.page.citationsscopus
Authors
Shimizu, Amanda
Costa, Isabela
Guilherme, Luiz
Guerra, Lucas
Gomes, Sérgio
Costa, Isabela
Guilherme, Luiz
Guerra, Lucas
Gomes, Sérgio
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Panontin, Paulo
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Volume Title
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Abstract
A NotCo é uma marca recente que oferece diversos produtos alimentícios de origem vegetalque vem crescendo no Brasil e no mundo, porém, apesar de sua qualidade, a mesma ainda nãoatingiu seu potencial mercadológico devido a utilização inefetiva do seu marketing.Apesar do crescimento exponencial do mercado de produtos veganos nos últimos anos, amarca apresenta baixo reconhecimento de seu público alvo, perdendo para outras marcasmais estabelecidas apesar da qualidade e preço dos produtos serem muito semelhantes senão melhores.O objetivo central do trabalho é abordar por meio de pesquisas quantitativas e análises daperspectiva de marketing como a marca pode aproveitar do seu meio cada vez mais expansivopara gerar maior número de vendas.Sob essa perspectiva buscamos apresentar quais meios e métodos seriam possivelmente maisefetivos para a NotCo finalmente atingir seu potencial.
NotCo is a recent brand that offers many plant based food products that has been growingboth in Brazil and the world, but, even with it’s qualities, the brand still hasn’t been able toachieve it’s marketing potential because of it’s ineffective use of it’s communication.Although the vegan product market has been exponentially growing in the last years, the brandpresents low awareness in it’s target demographic, losing to other well established brands eventhough the quality and price of the products is very similar if not better.The central objective of this project is through quantitative surveys and marketing basedanalysis addressing how the brand can utilize it’s ever growing means to generate a biggernumber of sales.From this perspective we seek to present which means and methods would probably be moreeffective for NotCo finally achieving it’s potential.
NotCo is a recent brand that offers many plant based food products that has been growingboth in Brazil and the world, but, even with it’s qualities, the brand still hasn’t been able toachieve it’s marketing potential because of it’s ineffective use of it’s communication.Although the vegan product market has been exponentially growing in the last years, the brandpresents low awareness in it’s target demographic, losing to other well established brands eventhough the quality and price of the products is very similar if not better.The central objective of this project is through quantitative surveys and marketing basedanalysis addressing how the brand can utilize it’s ever growing means to generate a biggernumber of sales.From this perspective we seek to present which means and methods would probably be moreeffective for NotCo finally achieving it’s potential.
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Keywords
veganism , marketing , veganismo , NotCo