Desenvolvimento de plataforma de analytics para comercialização de informações estruturadas

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dc.contributor.advisorMedeiros Júnior, Alberto de
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/6763664457987822por
dc.contributor.authorFurquim Junior, Claudio
dc.creator.Latteshttp://lattes.cnpq.br/9333737613230552por
dc.date.accessioned2021-01-04T20:04:42Z
dc.date.accessioned2021-02-08T22:02:30Z
dc.date.available2021-02-08T22:02:30Z
dc.date.issued2019-08-09
dc.description.abstractItreports the process of implementing a data-based product, innovative for the company B3, since its data were being made available free of charge, from the identified opportunity of marketing information Made available in interactive visualization panels (dashboards), taking advantage of the data generated by the company, with the aim of obtaining a new source of revenue for the company. For this, initial market research was conducted to identify the ad-herence of the new product to customers in the financial market: Brokers, value distributors, investment banks, and retail. In parallel, the resources needed to develop this new product were identified in the company. Through the technologies available in the market, such as data virtualization, and with analyses developed by several teams involved in this project, a new product has been built that provides Information for the financial market by visualization tools, also known as dashboards, significantly reducing the complexity of the query. After im-plementation, it can be observed its applicability, because not only has there been good ac-ceptance by the target audience, but also organized a new data culture in B3, which has been spreading through its various departments and companies demanding new Projects inthis theme due to the fact that this project creates and now as a legacy provide infrastructure for data projects.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapor
dc.formatapplication/vnd.openxmlformats-officedocument.wordprocessingml.document*
dc.identifier.citationFURQUIM JUNIOR, Claudio. Desenvolvimento de plataforma de analytics para comercialização de informações estruturadas. 2019. 37 f. Dissertação (Mestrado Profissional Administração do Desenvolvimento de Negócios) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/27932
dc.keywordsdashboardeng
dc.keywordsanalyticseng
dc.keywordsfinancial marketeng
dc.keywordsinovationeng
dc.keywordscomplexityeng
dc.keywordsapplicabilityeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectdashboardpor
dc.subjectanalyticspor
dc.subjectmercado financeiropor
dc.subjectinovaçãopor
dc.subjectaplicabilidadepor
dc.subjectcomplexidadepor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.titleDesenvolvimento de plataforma de analytics para comercialização de informações estruturadaspor
dc.typeDissertaçãopor
local.contributor.board1Ghobril, Alexandre Nabil
local.contributor.board1Latteshttp://lattes.cnpq.br/1005402746038293por
local.contributor.board2Sun, Violeta
local.contributor.board2Latteshttp://lattes.cnpq.br/1018507649746734por
local.contributor.board3Perez, Gilberto
local.contributor.board3Latteshttp://lattes.cnpq.br/8699394703578756por
local.contributor.board4Haber, Jabra
local.contributor.board4Latteshttp://lattes.cnpq.br/7305759253763941por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração do Desenvolvimento de Negóciospor
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Administração do Desenvolvimento de Negócios (Mestrado Profissional) - Dissertações - CCSA Higienópolis