Mudança no modelo de negócio, percepção de valor dos clientes e seus reflexos na apropriação de valor: um estudo no setor de cartões de crédito

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dc.contributor.advisorMeirelles, Dimária Silva e
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0475857286175034por
dc.contributor.authorD'Andrea, Daniel
dc.creator.Latteshttp://lattes.cnpq.br/5003487590227451por
dc.date.accessioned2017-03-20T14:46:43Z
dc.date.accessioned2020-05-28T18:04:26Z
dc.date.available2020-05-28T18:04:26Z
dc.date.issued2016-08-10
dc.description.abstractThe main objective of this work is to analyse the impact caused by business model changes, mainly regarding the value proposition, over the clients´ perceived value, and consequently, its effect upon the captured value for the company. In addition, it has the further following objectives: the understanding of business model changes, and their impacts on other business model elements. The study was conducted in the Brazilian credit card sector and was designed and developed using three different methodological techniques: i) interviews with companies and with market experts; ii) on-line surveys with clients of a credit card operator (for measuring the clients´s perceived value before and after the change); and iii) a secondary data analysis also conducted with credit card operator clients, comparing the usage patterns in two periods (before and after the change). The findings not only confirmed the two proposed research hypothesis (a business model change impacts the clients´perceived value and also the value captured by the company), but also gave a quantitative indication of the degree of impact. Apart from this, the interviews revealed relevant findings about the business model change process in the sector, as well as the main challenges faced by companies. These findings provide a significant contribution for the research field of business models and perceived value, and further reveal useful lessons and practical implications for all those involved in these areas.eng
dc.description.sponsorshipCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorpor
dc.formatapplication/pdf*
dc.identifier.citationD'ANDREA, Daniel. Mudança no modelo de negócio, percepção de valor dos clientes e seus reflexos na apropriação de valor : um estudo no setor de cartões de crédito. 2016. 161 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23609
dc.keywordsbusiness model changeeng
dc.keywordsperceived valueeng
dc.keywordsvalue propositioneng
dc.keywordsvalue captureeng
dc.keywordscredit cardeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectmudança do modelo de negóciopor
dc.subjectpercepção de valorpor
dc.subjectproposta de valorpor
dc.subjectapropriação de valorpor
dc.subjectcartão de créditopor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/13376/Daniel%20DAndrea.pdf.jpg*
dc.titleMudança no modelo de negócio, percepção de valor dos clientes e seus reflexos na apropriação de valor: um estudo no setor de cartões de créditopor
dc.typeDissertaçãopor
local.contributor.board1Bido, Diógenes de Souza
local.contributor.board2Ramos, Carla Sofia Dias Moreira
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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