Strategic alignment and performance: Brazilian companies in the medical diagnostics sector
Tipo
Artigo
Data de publicação
2011
Periódico
Service Industries Journal
Citações (Scopus)
15
Autores
Prieto V.C.
de Carvalho M.M.
de Carvalho M.M.
Orientador
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
A gap has been identified in the literature on the diagnosis and monitoring of the degree of strategic alignment. The main objective of this article is to diagnose and analyze the strategic alignment profile using the alignment diagnostic profile (ADP) tool, which enables organizations to show visually their degree of strategic alignment. The methodological approach adopted is multiple-case studies, which were conducted at five organizations in the medical diagnostics sector. The results indicate that the ADP enables organizations to understand the steps required to improve their level of alignment and to identify and locate gaps and conflicts. © 2011 Taylor & Francis.