Interação entre marketing e controladoria e os efeitos no conhecimento e desempenho

Página do item simplificado
dc.contributor.advisorOyadomari, José Carlos Tiomatsu
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/5722412463663652por
dc.contributor.authorBarbosa, Juliana Thereza
dc.creator.Latteshttp://lattes.cnpq.br/1841232870749918por
dc.date.accessioned2019-04-08T18:53:36Z
dc.date.accessioned2020-05-28T18:18:08Z
dc.date.available2020-05-28T18:18:08Z
dc.date.issued2018-03-22
dc.description.abstractMarketing was always considered a subjective evaluation area, but in the last years, measuring marketing and its impact over companies’ performances are a very current theme in market discussions and academic literature, specially books and business schools. Being an emerging subject, a lot of practices still are little known and concentrated in business men. Despite the idea of Controllers as Business Partners, literature shows that the interaction between marketing and controlling isn’t well known. This paper proposes to explore three questions: (1) a closer relationship between Marketing and Finance teams implies in greater knowledge that one has about the other;(2) a closer relationship and more common knowledge implicate in Marketing Performance Measurement KPI’s and Tools more relevant to business discussions; (3) and finally, how the first two questions impact the performance of the company. Through a survey with 63 respondents, results corroborate that there’s a positive impact between interaction, as a trait of business culture, and interaction between Marketing and Finance Departments. This relationship generates more Finance and Marketing knowledge impacting companies’ performance in a good way.eng
dc.formatapplication/pdf*
dc.identifier.citationBARBOSA, Juliana Thereza. Interação entre marketing e controladoria e os efeitos no conhecimento e desempenho. 2018. 37 f. Dissertação (Mestrado Profissional em Controladoria e Finanças Empresariais) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/26386
dc.keywordsmarketingeng
dc.keywordsmeasurementeng
dc.keywordsprofitabilityeng
dc.keywordscontroleng
dc.keywordsinteractioneng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectmarketingpor
dc.subjectmensuraçãopor
dc.subjectdesempenhopor
dc.subjectcontrolepor
dc.subjectinteraçãopor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEISpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/18409/JULIANA%20THEREZA%20BARBOSA.pdf.jpg*
dc.titleInteração entre marketing e controladoria e os efeitos no conhecimento e desempenhopor
dc.typeDissertaçãopor
local.contributor.board1Dultra de Lima, Ronaldo Gomes
local.contributor.board2Nisiyama, Edelcio Koitiro
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programControladoria e Finanças Empresariaispor
Arquivos
Pacote Original
Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
JULIANA THEREZA BARBOSA.pdf
Tamanho:
1.92 MB
Formato:
Adobe Portable Document Format
Descrição:
Baixar
Coleções
Controladoria e Finanças Empresariais (M. Profissional) - Dissertações - CCSA Higienópolis