Nardini Jóias
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Tipo
TCC
Data de publicação
2023-12-11
Periódico
Citações (Scopus)
Autores
Giardini, Carolina Suzuki
Baraldi, Gabriela Leticia
Melotti, Gabriela Rovina
Rossi, Luiza Braga
Souza, Renata Martins Chavasco de
Baraldi, Gabriela Leticia
Melotti, Gabriela Rovina
Rossi, Luiza Braga
Souza, Renata Martins Chavasco de
Orientador
Junior, Álvaro Bufarah
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ISSN da Revista
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Resumo
Este trabalho oferece uma análise da joalheria Nardini, uma empresa familiar que atua no
mercado desde 1987, especializada na comercialização de joias leves. A Nardini se destacou por
revolucionar o setor ao criar brincos de design exclusivo, leves e com movimento, mantendo
preços acessíveis. Embora não tenha uma loja física, a empresa atende seus clientes por meio
de uma extensa rede de revendedores em todo o Brasil, sendo assim, o foco da marca é o
mercado B2B.
O foco da agência Bloom é auxiliar a Nardini a expandir seu reconhecimento de marca,
levando seus produtos diretamente ao consumidor final e ingressando no mercado B2C. Isso
será realizado por meio de estratégias desenvolvidas pela agência, fundamentadas nos dados
obtidos e na verba disponível, visando ampliar a presença da Nardini no mercado de varejo e
fortalecer sua posição no setor joalheiro.
Ao consolidar sua presença no mercado de varejo, a Nardini tem a oportunidade não apenas
de aumentar suas vendas diretas ao consumidor, mas também de aprimorar sua narrativa de
marca. O estudo das estratégias desenvolvidas pela Agência Bloom oferecerá insights cruciais
sobre como a Nardini pode obter seu sucesso na transição para o mercado B2C, mantendo sua
identidade única e inovadora.
This work provides an analysis of Nardini jewelry, a family-owned company operating on the market since 1987, specialized in the sales of lightweight jewelry. Nardini has stood out for revolutionizing the sector by creating exclusive, lightweight, and movable earrings while maintaining affordable prices. Despite not having a physical store, the company serves its customers through an extensive network of distributors throughout Brazil, thus focusing on the B2B market. The primary focus of the Bloom agency is to assist Nardini in expanding its brand recognition by bringing its products directly to the end consumer and entering the B2C market. This will be achieved through strategies developed by the agency, based on the data obtained and the available budget, aiming to increase Nardini's presence in the retail market and strengthen its position in the jewelry sector. By consolidating its presence in the retail market, Nardini not only has the opportunity to increase direct-to-consumer sales but also to enhance the brand narrative. The study of the strategies developed by the Bloom Agency will provide crucial insights into how Nardini can achieve success in transitioning to the B2C market while maintaining its unique and innovative identity.
This work provides an analysis of Nardini jewelry, a family-owned company operating on the market since 1987, specialized in the sales of lightweight jewelry. Nardini has stood out for revolutionizing the sector by creating exclusive, lightweight, and movable earrings while maintaining affordable prices. Despite not having a physical store, the company serves its customers through an extensive network of distributors throughout Brazil, thus focusing on the B2B market. The primary focus of the Bloom agency is to assist Nardini in expanding its brand recognition by bringing its products directly to the end consumer and entering the B2C market. This will be achieved through strategies developed by the agency, based on the data obtained and the available budget, aiming to increase Nardini's presence in the retail market and strengthen its position in the jewelry sector. By consolidating its presence in the retail market, Nardini not only has the opportunity to increase direct-to-consumer sales but also to enhance the brand narrative. The study of the strategies developed by the Bloom Agency will provide crucial insights into how Nardini can achieve success in transitioning to the B2C market while maintaining its unique and innovative identity.
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Trabalho aprovado com o conceito EXCELENTE.
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