A gestão da demanda na cadeia de suprimentos do setor hoteleiro brasileiro

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dc.contributor.advisorMoori, Roberto Giropt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/5365750180833774por
dc.contributor.authorMoysés, Gerson Luís Russopt_BR
dc.creator.Latteshttp://lattes.cnpq.br/9586669492557508por
dc.date.accessioned2016-03-15T19:31:14Z
dc.date.accessioned2020-05-28T18:02:50Z
dc.date.available2007-11-07pt_BR
dc.date.available2020-05-28T18:02:50Z
dc.date.issued2007-08-03pt_BR
dc.description.abstractThe demand management is an emerging theme in the chain management knowledge field. What is aimed with the demand management is the fast and adequate integration of the needs originated from the market to the suppliers in a way to strategically balance and align the demand with the operacional capacity throught the supply chain and, consequently, the competitive advantage. However, with the market dynamic in which the clients are even more demanding and the commercial exchange regulations are less restrict, the alignment of the demand with the supply chain progressively face progressive difficulties. Because of that, this research had as an objective to verify alignment among the demand management, operational capacity and financial and operational performance variables, in hotel companies of national and international funds, in operation in Brazil. For that, a theoretical model was developed, that considered these variables. The research was achieved in two stages. In the first one, considered exploratory and qualitative, the focus group technic was used to data collection. The data collection was treated by the contend analysis. With the results of this first step a questionnaire was elaborated, which was used in the next stage. In the second stage, through the data collection by means of a structured questionnaire it was intended to characterize the demand management, capacity management and the imediate chain variables in the searched hotels. From the total of sent questionnaires, 121 answers were turned back. The obtained data were treated by the descriptive statistics and by the tests: a) Kolmogorov-Smirnov, to verify the sample normality; b) Spearman s bivariated correlation analysis, in order to verify the alignment among the variables and; c) Mann-Whitney, to find if the variables that pertained to groups of hotels were distinct. The data which was submitted to the statistic treatment showed the following results: 1) when it was used the descriptive statistics, the luxury group hotels presented a higher frequency of answers, in the agreeable side of the scale and superior financial and operational performance if compared to the economic group hotels; 2) when it was used the bivariated correlation, the luxury group hotels showed a higher number of demand management, operational capacity and financial and operational performance variables, correlated, and financial and operational performance which was superior to the economic group hotels; 3) when it was used the added scale, the luxury group hotels superiority prevailed again, not only in management variables but also in achievement in relation to the economic group and; 4) besides, it was evidenced that 46,4% from the total of analyzed variables differed a group from the other. Considering these results, it can be concluded that there is evidence that the luxury hotels predominance offers a better feed back to the investors, demanding a more efficient management. At last, given the hospitality market dynamicity, it is suggested, to the continuity of this study, the deepening in the variable measures research that compound the demand management, operational capacity immediate supply chain and performance, in order to know exactly the hospitality service nuances, in the different categories.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapt_BR
dc.formatapplication/pdfpor
dc.identifier.citationMOYSÉS, Gerson Luís Russo. A gestão da demanda na cadeia de suprimentos do setor hoteleiro brasileiro. 2007. 252 f. Tese (Doutorado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2007.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23242
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectcadeia de suprimentospor
dc.subjectgestão da demandapor
dc.subjectgestão da capacidadepor
dc.subjectgestão da cadeia imediatapor
dc.subjectsetor hoteleiropor
dc.subjectgerenciamento da rentabilidadepor
dc.subjectdesempenhopor
dc.subjectsupply chaineng
dc.subjectdemand managementeng
dc.subjectcapacity managementeng
dc.subjectimediate chain managementeng
dc.subjecthostellingeng
dc.subjectyield managementeng
dc.subjectperformanceeng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/3153/Gerson%20Luis%20Russo%20Moyses.PDF.jpg*
dc.titleA gestão da demanda na cadeia de suprimentos do setor hoteleiro brasileiropor
dc.typeTesepor
local.contributor.board1Zilber, Moisés Aript_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/0524413115146016por
local.contributor.board2Brito, Luiz Artur Ledurpt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/1414078365813012por
local.contributor.board3Popadiuk, Silviopt_BR
local.contributor.board3Latteshttp://lattes.cnpq.br/1784002683973468por
local.contributor.board4Hoffmann, Valmir Emilpt_BR
local.contributor.board4Latteshttp://lattes.cnpq.br/0236421856397794por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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