O uso da gamificação para o aumento da produtividade : Um experimento em uma empresa de desenvolvimento de software

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dc.contributor.advisorPerez, Gilberto
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/8699394703578756por
dc.contributor.authorFraga, Rodrigo Pereira
dc.creator.Latteshttp://lattes.cnpq.br/1758217570958762por
dc.date.accessioned2018-04-28T15:30:45Z
dc.date.accessioned2020-05-28T18:04:31Z
dc.date.available2020-05-28T18:04:31Z
dc.date.issued2017-08-04
dc.description.abstractThis research aims to verify the causality relationship between gamification and productivity in the context of software development. In order to achieve this, the two concepts were studied in the definition of seminal authors, who were confronted with more recent works in the search for a consistent definition of productivity and to find elements of gamification that could produce productivity at work. It was then hypothesized that gamification can significantly increase productivity (H1), as well as the hypothesis that certain profiles of professionals may have different reactions to gamification (H2). To verify these hypotheses, an experiment was carried out in a software development company during 149 days, in the first half of 2017, with 6 groups of professionals being compared speed and quality data (partial productivity) before and after applying a gamification focused on productivity, generating a total of 530 records collected. As a result, in four out of six groups (66.6%) a significant increase in productivity was observed, confirming the H1 hypothesis. Regarding the hypothesis H2, it was possible to verify the presence of profiles propitious to be gamified classified as "Achievers" and "Players".eng
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dc.identifier.citationFRAGA, Rodrigo Pereira. O uso da gamificação para o aumento da produtividade : Um experimento em uma empresa de desenvolvimento de software. 2017. 85 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23634
dc.keywordsgamificationeng
dc.keywordsproductivityeng
dc.keywordssoftware developmenteng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectgamificaçãopor
dc.subjectprodutividadepor
dc.subjectdesenvolvimento de softwarepor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/16445/RODRIGO%20PEREIRA%20FRAGA.pdf.jpg*
dc.titleO uso da gamificação para o aumento da produtividade : Um experimento em uma empresa de desenvolvimento de softwarepor
dc.typeDissertaçãopor
local.contributor.board1Popadiuk, Silvio
local.contributor.board1Latteshttp://lattes.cnpq.br/1784002683973468por
local.contributor.board2Albertin, Luiz Alberto
local.contributor.board2Latteshttp://lattes.cnpq.br/0431862748743320por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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