Perceptions regarding sustainable innovation in marketing in the Brazilian fast food sector

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dc.contributor.authorMadeira A.B.
dc.contributor.authorde Medeiros F.G.
dc.contributor.authorPerez G.
dc.date.accessioned2024-03-12T19:16:20Z
dc.date.available2024-03-12T19:16:20Z
dc.date.issued2022
dc.description.abstractCopyright © 2022 Inderscience Enterprises Ltd.This study sought to understand experts’ perceptions regarding sustainable innovations in marketing in the fast food sector in Brazil. As a research method, it used in-depth interviews and convenience sampling, with eight interviewees, including researchers, managers, and consultants with at least 10 years of experience in the fast food sector. By analysing the content of the interviews (using the 13 pre-existing categories from the literature review, plus two new categories that emerged), it was noted that the interviewees found it difficult to identify the concept of sustainability. In addition, the Brazilian context appears to be an obstacle for the adoption of more sustainable consumption habits by the population in general, due to an educational gap. The interviewees indicated the need to develop public policies for the country to enable the implementation of sustainable innovations. There is little evidence of specific sustainable innovations in the fast food sector in Brazil.
dc.description.firstpage238
dc.description.issuenumber3-4
dc.description.lastpage266
dc.description.volume25
dc.identifier.doi10.1504/IJSD.2022.10052898
dc.identifier.issn0960-1406
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/34436
dc.relation.ispartofInternational Journal of Sustainable Development
dc.rightsAcesso Restrito
dc.subject.otherlanguageBrazil
dc.subject.otherlanguageexperts’ perceptions on sustainability
dc.subject.otherlanguagefast food
dc.subject.otherlanguagefast food sector in Brazil
dc.subject.otherlanguageinnovation
dc.subject.otherlanguagemarketing in the fast food sector
dc.subject.otherlanguagesustainability
dc.subject.otherlanguagesustainable consumption
dc.subject.otherlanguagesustainable innovation
dc.subject.otherlanguagesustainable innovation in marketing
dc.titlePerceptions regarding sustainable innovation in marketing in the Brazilian fast food sector
dc.typeArtigo de evento
local.scopus.citations1
local.scopus.eid2-s2.0-85147607939
local.scopus.subjectBrazil
local.scopus.subjectExpert’ perception on sustainability
local.scopus.subjectFast food
local.scopus.subjectFast food sector in brazil
local.scopus.subjectFood sector
local.scopus.subjectInnovation
local.scopus.subjectMarketing in the fast food sector
local.scopus.subjectSustainable consumption
local.scopus.subjectSustainable innovation
local.scopus.subjectSustainable innovation in marketing
local.scopus.updated2024-12-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85147607939&origin=inward
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