The Impact of Investment in Intangible Assets on the Market Value

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dc.contributor.authorMatias Gama A.P.
dc.contributor.authorSegura L.C.
dc.contributor.authorMilani Filho M.A.F.
dc.date.accessioned2024-03-13T00:50:15Z
dc.date.available2024-03-13T00:50:15Z
dc.date.issued2017
dc.description.abstract© 2017, Springer Nature Singapore Pte Ltd.Given the higher magnitude of investments in R&D and advertising that are assumed in net and non-net firms, this chapter analyses the impact of these investments on the market value of a company. We also evaluate the effect of growth on the market value of the company, with a particular focus on the Internet sector, highlighting the growth potential of this sector due its emerging nature.
dc.description.firstpage65
dc.description.lastpage82
dc.identifier.doi10.1007/978-981-10-3009-3_4
dc.identifier.issn2509-7881
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/35806
dc.relation.ispartofAccounting, Finance, Sustainability, Governance and Fraud
dc.rightsAcesso Restrito
dc.subject.otherlanguageGrowth
dc.subject.otherlanguageInternet as an emerging industry
dc.subject.otherlanguageInvestments in R&D
dc.subject.otherlanguageR&D and market value
dc.titleThe Impact of Investment in Intangible Assets on the Market Value
dc.typeCapítulo de livro
local.scopus.citations0
local.scopus.eid2-s2.0-85090344423
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85090344423&origin=inward
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