The Impact of Investment in Intangible Assets on the Market Value
Tipo
Capítulo de livro
Data de publicação
2017
Periódico
Accounting, Finance, Sustainability, Governance and Fraud
Citações (Scopus)
0
Autores
Matias Gama A.P.
Segura L.C.
Milani Filho M.A.F.
Segura L.C.
Milani Filho M.A.F.
Orientador
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
© 2017, Springer Nature Singapore Pte Ltd.Given the higher magnitude of investments in R&D and advertising that are assumed in net and non-net firms, this chapter analyses the impact of these investments on the market value of a company. We also evaluate the effect of growth on the market value of the company, with a particular focus on the Internet sector, highlighting the growth potential of this sector due its emerging nature.