A plataforma de compartilhamento Uber analisada através das lentes econômicas de Williamson
| dc.contributor.advisor | Muramatsu, Roberta | |
| dc.contributor.author | Kormann, Bruno Diego | |
| dc.date.accessioned | 2024-10-23T21:04:42Z | |
| dc.date.available | 2024-10-23T21:04:42Z | |
| dc.date.issued | 2024-08-20 | |
| dc.description.abstract | Esta dissertação examina a lógica subjacente ao surgimento e à transformação da empresa de tecnologia Uber por meio da perspectiva analítica da Economia dos Custos de Transação (ECT), conforme desenvolvida por Oliver Williamson (1979, 1981). O objetivo principal é argumentar que a Uber, enquanto empresa de serviços de mobilidade urbana e entregas, pode ser compreendida como um caso paradigmático para a análise da aplicabilidade da economia da governança no contexto das plataformas digitais e das estruturas de governança. A metodologia adotada consiste em uma pesquisa exploratória qualitativa, baseada em uma combinação de revisão bibliográfica e estudo de caso. This paper supports the hypothesis that the need to reduce transaction costs between Uber, partner drivers, and consumers of mobility and delivery services in business environments that promote initiatives and adaptation is a central factor in the company's choice of an institutional arrangement characterized as hybrid or intermediate, combining elements of both market (incentives) and firm (controls). Based on a review of the empirical literature on the economics and business of Uber, the dissertation discusses examples of organizational practices that demonstrate efforts aimed at minimizing costs and achieving efficiency gains in its operations across various countries. Inspirada por um levantamento da literatura empírica de economia e negócios do UBER, a dissertação discute exemplos de medidas relacionadas à organização da empresa que sugerem esforços de minimização de custos e ganhos de eficiência na sua operação em diversos países. Conclui que as decisões de arranjos institucionais feitas pela Uber são respostas organizacionais tanto ao ambiente das instituições (p.ex. questões regulatórias) quanto a características de transações como incerteza e especificidade de ativos moderadas. Conclui que a empresa pode ser vista como uma plataforma de intermediação de serviços de mobilidade urbana, que se adapta para buscar eficiência e expandir as suas atividades num mundo de custos de transação não-nulos. Nesse sentido, o trabalho espera que a pesquisa possa contribuir para o debate sobre alcances e limitações da perspectiva econômica williamsoniana sobre os arranjos institucionais e a complexa dinâmica da coordenação do mundo econômico digital do século XXI. | |
| dc.identifier.uri | https://dspace.mackenzie.br/handle/10899/39642 | |
| dc.language.iso | pt_BR | |
| dc.publisher | Universidade Presbiteriana Mackenzie | |
| dc.subject | economia dos custos de transação | |
| dc.subject | economia de compartilhamento | |
| dc.subject | plataformas digitais | |
| dc.subject | mobilidade urbana | |
| dc.subject | Uber | |
| dc.title | A plataforma de compartilhamento Uber analisada através das lentes econômicas de Williamson | |
| dc.type | Dissertação | |
| local.contributor.advisorLattes | http://lattes.cnpq.br/7687340297013140 | |
| local.contributor.authorLattes | . | |
| local.contributor.authorOrcid | . | |
| local.contributor.board1 | Scarano , Paulo Rogério | |
| local.contributor.board1Lattes | http://lattes.cnpq.br/2216607815820699 | |
| local.contributor.board2 | Barbieri, Fabio | |
| local.contributor.board2Lattes | . | |
| local.description.abstracten | This dissertation investigates the logic behind the emergence and transformation of the technology company Uber through the analytical perspective of Transaction Cost Economics (TCE) developed by Oliver Williamson (1979, 1981). The general objective is to argue that Uber, a company offering urban mobility and delivery services, can be interpreted as an exemplary case for studying the applicability of governance economics to the realm of digital platforms and governance structures. The methodology employed is qualitative exploratory research, which relied on a combination of literature review and case study. This work supports the thesis that the need to reduce transaction costs between Uber, partner vehicle drivers, and consumers of mobility and delivery services in business environments that inspire initiatives, and adaptation explains the company's choice for an institutional arrangement known as a hybrid or intermediary form, as it blends characteristics of markets (incentives) and firms (controls). Inspired by a review of the empirical literature on the economics and business of Uber, the dissertation discusses examples of organizational measures that suggest efforts to minimize costs and achieve operational efficiency in various countries. It concludes that Uber's decisions regarding institutional arrangements are organizational responses both to the institutional environment (e.g., regulatory issues) and to transaction characteristics such as moderate uncertainty and asset specificity. It concludes that the company can be viewed as an intermediary platform for urban mobility services, which adapts to seek efficiency and expand its activities in a world of non-negligible transaction costs. In this sense, the work hopes that the research can contribute to the debate on the scope and limitations of the williamsonian economic perspective on institutional arrangements and the complex dynamics of coordination in the digital economic world of the 21st century. | |
| local.keywords | transaction cost economics | |
| local.keywords | sharing economy | |
| local.keywords | digital platforms | |
| local.keywords | urban mobility | |
| local.keywords | Uber | |
| local.publisher.country | Brasil | |
| local.publisher.department | Centro de Ciências Sociais e Aplicadas (CCSA) | |
| local.publisher.initials | UPM | |
| local.publisher.program | Economia e Mercados | |
| local.subject.cnpq | CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA |