Taggers: uma análise de comportamento dos assinantes do clube de leitura TAG Experiências Literárias
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Tipo
TCC
Data de publicação
2019-12-06
Periódico
Citações (Scopus)
Autores
Lavander, Cinthia
Orientador
Duarte, Marcos Nepomuceno
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ISSN da Revista
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Resumo
O estudo busca entender os motivos pelos quais as pessoas se associam ao clube literário TAG Experiências Literárias, tendo em vista o crescimento de modelos de negócios por assinatura e a utilização crescente da curadoria de conteúdo. Além disso, tem como objetivo mapear o comportamento literário desse associado como suas experiências online e offline com os demais associados. Para atingir tais objetivos foi realizado um estudo bibliográfico sobre Curadoria e o serviço prestado pelo TAG, assim como cinco entrevistas com os Taggers para questiona-los sobre seus hábitos literários, seu relacionamento com o serviço e as mudanças que ele causou, além de duas pesquisas etnográficas para averiguar os locais e assuntos abordados nos encontros literários marcados pela plataforma disponibilizada pela própria TAG. Foi possível concluir de fato a utilização da curadoria nas modalidades oferecidas é um diferencial, assim como a possibilidade de interação, ou troca de experiência, com outros Taggers.
The study seeks to understand the reasons why people join the literary club TAG Literary Experiences, in view of the growth of subscription business models and the increasing use of curation’s content. In addition, it aims to map the literary behavior of this associate as his online and offline experiences with the other associates. To achieve these objectives, a bibliographic study on Curation and the service provided by TAG, as well as five interviews with the Taggers to question them about their literary habits, their relationship with the service and the changes he caused, in addition to two ethnographic research to investigate the sites and subjects addressed in literary meetings marked by the platform provided by TAG itself. It was possible to conclude in fact the use of curation in the modalities offered is a differential, as well as the possibility of interaction, or exchange of experience, with other Taggers.
The study seeks to understand the reasons why people join the literary club TAG Literary Experiences, in view of the growth of subscription business models and the increasing use of curation’s content. In addition, it aims to map the literary behavior of this associate as his online and offline experiences with the other associates. To achieve these objectives, a bibliographic study on Curation and the service provided by TAG, as well as five interviews with the Taggers to question them about their literary habits, their relationship with the service and the changes he caused, in addition to two ethnographic research to investigate the sites and subjects addressed in literary meetings marked by the platform provided by TAG itself. It was possible to conclude in fact the use of curation in the modalities offered is a differential, as well as the possibility of interaction, or exchange of experience, with other Taggers.
Descrição
Trabalho aprovado com o conceito EXCELENTE.
Palavras-chave
curadoria , TAG , assinatura , hábitos literários