Metodologias ativas: estratégias propostas em práticas pedagógicas no curso de publicidade e propaganda: período de 2013 a 2017

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dc.contributor.advisorMizukami, Maria da Graça Nicoletti
dc.contributor.advisor1Lattes http://lattes.cnpq.br/2121396261196481por
dc.contributor.authorFavaro, José Estevão
dc.creator.Latteshttp://lattes.cnpq.br/6576810942613172por
dc.date.accessioned2018-09-17T11:30:27Z
dc.date.accessioned2020-05-28T18:09:56Z
dc.date.available2020-05-28T18:09:56Z
dc.date.issued2018-06-22
dc.description.abstractThis thesis aims at presenting a study concerning the degree of college teachers who teaches students from the Advertising and Marketing course at an educational institution in São Paulo and identifying which teaching methodologies they use in their classes and if the Political and Educational Project recommend these. For this purpose, we carried out a qualitative research with educators who teach creative and marketing disciplines, divided not only by students’ degree but also considering the period in which such teachers started giving the course. From the responses obtained, we could verify that educators have a degree in different areas, including Social Communication, they are unfamiliar with active methodologies, and either they use methodologies similar to the ones they learned as students or they developed another way of conveying knowledge. They show some confusion concerning the expression “learn to teach to teach to learn,” and they believe it is a matter of learning contents, and not learn to teach so that they can teach students to learn.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapor
dc.formatapplication/pdf*
dc.identifier.citationFAVARO, José Estevão. Metodologias ativas: estratégias propostas em práticas pedagógicas no curso de publicidade e propaganda: período de 2013 a 2017. 2018. 136 f. Tese (Educação, Arte e História da Cultura) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/24650
dc.keywordslearneng
dc.keywordsteacheng
dc.keywordsteacher formationeng
dc.keywordsactive methodologieseng
dc.keywordsadvertising and marketing courseeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectaprenderpor
dc.subjectensinarpor
dc.subjectformação docentepor
dc.subjectmetodologias ativaspor
dc.subjectcurso de publicidade e propagandapor
dc.subject.cnpqCNPQ::CIENCIAS HUMANAS::EDUCACAO::ENSINO-APRENDIZAGEMpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/16983/Jos%c3%a9%20Estev%c3%a3o%20Favaro.pdf.jpg*
dc.titleMetodologias ativas: estratégias propostas em práticas pedagógicas no curso de publicidade e propaganda: período de 2013 a 2017por
dc.typeTesepor
local.contributor.board1Andrade, Maria de Fátima Ramos de
local.contributor.board1LattesMaria de Fátima Ramos depor
local.contributor.board2Aparício, Ana Sílvia Moço
local.contributor.board2Latteshttp://lattes.cnpq.br/8495340055635407por
local.contributor.board3Duarte, Marcos Nepomuceno
local.contributor.board3Latteshttp://lattes.cnpq.br/9148704066781850por
local.contributor.board4Demarchi, Rita de Cassia
local.contributor.board4Latteshttp://lattes.cnpq.br/4770016544453387por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Educação, Filosofia e Teologia (CEFT)por
local.publisher.initialsUPMpor
local.publisher.programEducação, Arte e História da Culturapor
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