Oportunidade no segmento educacional

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dc.contributor.advisorFranklin, Marcos Antonio
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/2950539167889147por
dc.contributor.authorMagdaleno, Camilla de Castro Ferreira
dc.creator.Latteshttp://lattes.cnpq.br/5994153156699972por
dc.date.accessioned2019-02-21T00:25:59Z
dc.date.accessioned2020-05-28T17:54:43Z
dc.date.available2020-05-28T17:54:43Z
dc.date.issued2018-08-10
dc.description.abstractThrough this project, according to the approach of Marcondes, Miguel, Franklin and Perez (2017), an opportunity was presented for the opening of a higher education institution in dentistry, called the School of Dentistry of the APDS-Association Paulista of Dental Surgeons, a class association that, through incentive and promotion to professional development, stood out for quality in its graduate courses. Due to the limitation by educational legislation governed by the Ministry of Education and Culture (MEC), which allows the provision of undergraduate and graduate courses by higher education institutions, has suffered the financial impact of the need for partnership with a Educational institution for certification of courses. Given the reality and organizational potential of APDS and the changes in educational legislation, the association identified the opportunity to promote innovative dentistry by means of technologies such as the use of software for pedagogical controls, research databases, real-time applied appraisals, 3D lessons, technological equipment for radiographic imaging, and the making of prototypes for practical learning. order to meet the complex procedures and require a formation of differentiated professionals, with quality in Performance of the various specialties of the area and the promotion of a dentistry applied for the benefit of the community in general through its own educational institution. The presentation of the result of the market analysis, the definition of the institutional policies and guidelines and the elaboration of a business model, allowed the administration of the institution and subsidized decisions inherent to the future of the school. In this sense, to enable the opportunity in the educational segment five proposals of solutions were developed: implementation of the mission, vision, values, objectives, policies and institutional guidelines, implementation of the Core of Attendance to the Student, implementation of the Core of Research, Extension and Postgraduate, Reformulation of marketing strategies and hiring of a company to develop research in the educational market, with their respective earning potential and costs. In this way, the experience that was acquired in this work can be shared and replicated, serving as the basis for decisions of other companies from different segments.eng
dc.formatapplication/pdf*
dc.identifier.citationMAGDALENO, Camilla de Castro Ferreira. Oportunidade no segmento educacional. 2018. 71 f. Dissertação (Mestrado Profissional em Administração do Desenvolvimento de Negócios) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23020
dc.keywordshigher educational institutioneng
dc.keywordsmarket opportunityeng
dc.keywordsbusiness modeleng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectinstituição de ensino superiorpor
dc.subjectoportunidade de mercadopor
dc.subjectmodelo de negóciopor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/17907/Camilla%20de%20Castro%20Ferreira%20Magdaleno_Vers%c3%a3o%20Final.pdf.jpg*
dc.titleOportunidade no segmento educacionalpor
dc.typeDissertaçãopor
local.contributor.board1Caldeira, Adilson
local.contributor.board2Strehlau, Vivian Iara
local.contributor.board3Miguel, Lilian Aparecida Pasquini
local.contributor.board4Shiraishi, Guilherme de Farias
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração do Desenvolvimento de Negóciospor
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