Criação de valor na educação superior: o caso da link school of business
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Tipo
TCC
Data de publicação
2023-12-06
Periódico
Citações (Scopus)
Autores
Nakayama, Davi Koji
Silva, Gustavo de Paula
Manglano, Pablo Martinez
Chen, Willian Lian Bin Sen
Silva, Gustavo de Paula
Manglano, Pablo Martinez
Chen, Willian Lian Bin Sen
Orientador
Dantas, Sergio Silva
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Resumo
Este trabalho teve como propósito apresentar um estudo de caso destinado a compreender como uma faculdade recém-estabelecida de Administração pode agregar valor ao seu público-alvo, diferenciando-se das instituições concorrentes. Para este estudo, foram coletadas informações por meio de entrevistas realizadas com alunos, coordenadores e professores da Link School of Business, visando obter insights significativos sobre a criação de valor nesse contexto específico. Os alunos foram questionados sobre suas expectativas, experiências e avaliações acerca dos benefícios e das características da faculdade, enquanto os professores e coordenadores forneceram informações sobre a história, características distintivas e pontos fortes da instituição. Adicionalmente, realizou-se uma observação minuciosa do campus para verificar se ele está alinhado com a proposta da faculdade. A análise deste estudo expôs os principais elementos que contribuem para a agregação de valor pela faculdade. Destaca-se que a instituição atende às expectativas dos alunos por ser a única no Brasil a oferecer um curso de empreendedorismo, por possuir um corpo docente altamente competente e por apresentar um plano de formação atrativo.
This paper aims to present a case study aimed at understanding how a newly established Administration college can add value to its target audience, setting itself apart from competing institutions. For this study, information was gathered through interviews conducted with students, coordinators, and professors from the Link School of Business, aiming to gain meaningful insights into value creation in this specific context. Students were questioned about their expectations, experiences, and assessments regarding the benefits and characteristics of the college, while professors and coordinators provided information about its history, distinctive features, and strengths. Additionally, a thorough observation of the campus was conducted to ensure its alignment with the college's proposition. The analysis from this study revealed the key elements contributing to value addition by the college. It is noteworthy that the institution meets students' expectations as it stands as the sole provider of an entrepreneurship course in Brazil, possesses a highly competent faculty, and offers an appealing curriculum.
This paper aims to present a case study aimed at understanding how a newly established Administration college can add value to its target audience, setting itself apart from competing institutions. For this study, information was gathered through interviews conducted with students, coordinators, and professors from the Link School of Business, aiming to gain meaningful insights into value creation in this specific context. Students were questioned about their expectations, experiences, and assessments regarding the benefits and characteristics of the college, while professors and coordinators provided information about its history, distinctive features, and strengths. Additionally, a thorough observation of the campus was conducted to ensure its alignment with the college's proposition. The analysis from this study revealed the key elements contributing to value addition by the college. It is noteworthy that the institution meets students' expectations as it stands as the sole provider of an entrepreneurship course in Brazil, possesses a highly competent faculty, and offers an appealing curriculum.
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Palavras-chave
criação de valor , educação , empreendedorismo , education , entrepreneurship , value creation