O valor da capacidade de gestão de alianças estratégicas contratuais no setor de biotecnologia farmacêutica, segmento de saúde humana

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dc.contributor.advisorBataglia, Walterpt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/1501003319291177por
dc.contributor.authorAlves, Simone Basilept_BR
dc.creator.Latteshttp://lattes.cnpq.br/8306699653800241por
dc.date.accessioned2016-03-15T19:25:56Z
dc.date.accessioned2020-05-28T18:03:54Z
dc.date.available2013-10-09pt_BR
dc.date.available2020-05-28T18:03:54Z
dc.date.issued2012-08-09pt_BR
dc.description.abstractThe challenge of competing in highly dynamic and complex environments, which involve high technology and knowledge and resources distributed among different agents, encourages organizations to develop strategic alliances contract. Alliances are a way to expand the boundaries and a way to transfer knowledge and to access complementary assets. However, a large number of alliances fail to meet expectations of the partners involved. In this work, there is the question of how the ability to manage strategic alliances contract relates to the performance of alliances. The relevance of the research is to conduct a qualitative study to complement previous theoretical and quantitative studies and seeking to expand the understanding of the relationships between the processes of relational capacity and performance of alliances. To study this question we chose to map the alliances in the sector of pharmaceutical biotechnology, in human health segment. Noteworthy is the fact that the Brazilian government has chosen this sector as a central tenet of its industrial policy through several incentive programs. This sector is highly complex and dependent on multidisciplinary knowledge, and is characterized by the distribution of knowledge and resources needed by the agents, with a large number of alliances involving activities such as research, development, innovation, clinical testing, marketing, which are crucial to the good performance and competitive advantage. For the study we opted for the methodology of multiple case studies. We studied three biotechnology organizations, and one alliance from each organization. We interviewed managers of rank 1 and 2 (directors and managing partners), one manager for each alliance. Data were analyzed through categorical thematic analysis, with categories defined a priori from the literature on the subject. The main categories and cases have been crossed. It was concluded that the business model through alliances is very present in biotechnology sector, and the ability to manage alliances have a value for organizations, as it contributes to the performance of alliances. Another highlight is the importance of the relationship of cooperation and trust between partners, for the good performance of alliances.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapt_BR
dc.formatapplication/pdfpor
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23412
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectalianças estratégicas contratuaispor
dc.subjectgestão de aliançaspor
dc.subjectcapacidade relacionalpor
dc.subjectdesempenhopor
dc.subjectvalorpor
dc.subjectcapacidades dinâmicaspor
dc.subjectcapacidade e rotina organizacionalpor
dc.subjectcontractual strategic allianceseng
dc.subjectalliance managementeng
dc.subjectrelational capacityeng
dc.subjectperformanceeng
dc.subjectvalueeng
dc.subjectdynamic capabilitieseng
dc.subjectcapacity and organizational routineeng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/2862/Simone%20Basile%20Alves.pdf.jpg*
dc.titleO valor da capacidade de gestão de alianças estratégicas contratuais no setor de biotecnologia farmacêutica, segmento de saúde humanapor
dc.typeDissertaçãopor
local.contributor.board1Klement, Claudia Fernanda Franceschipt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/8005205638451052por
local.contributor.board2Binder, Marcelo Pereirapt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/5196688900682239por
local.contributor.board3Silva, Adilson Aderito dapt_BR
local.contributor.board3Latteshttp://lattes.cnpq.br/3999075737061835por
local.contributor.board4Hoffmann, Valmir Emilpt_BR
local.contributor.board4Latteshttp://lattes.cnpq.br/0236421856397794por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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