A literatura como parte de uma narrativa transmidiática: uma viagem ao sistema literário de Star Wars

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Rodrigues, Sheila Darcy Antonio
Lajolo, Marisa Philbert
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Martins, Rogério Aparecido
Martins, Valéria Bussola
Carrascoza, João Luís Anzanello
Albieri, Thaís de Mattos
When we thinking about the production of the contemporary literature we can notice that a considerable part of the new releases, mainly those coming from the Unites States of America market, are part of great projects of the entertainment industry. Some of these projects may be called according to what was proposed by the researcher Henry Jenkins of transmedia storytelling and they are those types in which it is expanded the way of telling a story for the use of the most different types of existing media. One of the most successful cases of this kind of transmedia storytelling, which may even be considered a paradigm for this type of narrative is the case of Star Wars saga. Started in the year of 1976 with the release of Star Wars: from the adventures of Luke Skywalker, this saga have been developed for years and still is in the active. It has turned into a complex universe of films, cartoons, comics, ga mes and countless books that help to narrate the most diverses adventures, that happen in a galaxy, far, far away. Considering that the today revenue of the Star Wars saga is around fourty billion dollars and that of this amount, approximately, three billion dollars had came from the commercialization of books, it becomes interesting and necessary to investigate and to understand why there is the interest in a literature production, linked to this type of narrative, as well as to seek the knowledge of how to think about projects that are part of the entertainment industry, which encompass different media, and among them the literary media and that can become a success of audience.
Disney , Jenkins , Lucasfilms , narrativa transmidiática , Star Wars
Assuntos Scopus
RODRIGUES, Sheila Darcy Antonio. A literatura como parte de uma narrativa transmidiática: uma viagem ao sistema literário de Star Wars. 2018. 141 f. Tese (Letras) - Universidade Presbiteriana Mackenzie, São Paulo.