O desenho como expressão e representação nos processos criativos em design

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dc.contributor.advisorMello, Regina Lara Silveira
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0439114372762829por
dc.contributor.authorCarmo, Marcelo Kammer Faria do
dc.creator.Latteshttp://lattes.cnpq.br/3723650822427483por
dc.date.accessioned2018-04-23T13:34:56Z
dc.date.accessioned2020-05-28T18:11:33Z
dc.date.available2020-05-28T18:11:33Z
dc.date.issued2018-02-01
dc.description.abstractThis research investigates the creative means used by the product designer to express his or her design project. In the field of design, design and creativity are inherent in the activity of the designer and together constitute the raw material of innovation. Drawing allows the visualization of ideas, facilitating the organization and the task of communicating the thought in the course of the creative process. We interviewed ten experienced product designers working in the city of São Paulo, in their working environment. Their work experience is at least 15 years. In order to study the designer’s creative process and his or her relations with the market, we rely on the systemic model of creativity proposed by Csikzentmihalyi who considers appropriate to study design as an applied social science, since it emphasizes the creativity related to external as well as internal factors. Creativity results from the integration of the subject -- the designer -- in a domain -- the design -- defined in a field of action in a society. The analysis of the interviewees’ reports, the observation of the materials used the relationships with clients and work partners allowed a better understanding of the design and its relations with the creative processes in design. We concluded that drawing manifests itself in various forms and expands with actions that go far beyond the drawing on paper, such as three-dimensional elaborations, collages, photographic records, use of forms and materials found at random, they all can serve to communicate and make feasible concretization of what the designer imagined. The popularization of the computational technologies or IT has been operating modifications in culture, as well as in design, and it can be seen in many stages of the project. Finally, we came to the conclusion that the creative processes in design value the design in an expanded concept, extended to the use of different materials, that take into account improvisation. The first forms that appear in the creative process absorbs the changes made into computers, thus constituting a new way of drawing.eng
dc.formatapplication/pdf*
dc.identifier.citationCARMO, Marcelo Kammer Faria do. O desenho como expressão e representação nos processos criativos em design. 2018. 109 f. Dissertação (Educação, Arte e História da Cultura) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/25038
dc.keywordsdesigneng
dc.keywordscreativityeng
dc.keywordsdesignereng
dc.keywordsdrawingeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectdesignpor
dc.subjectcriatividadepor
dc.subjectdesignerpor
dc.subjectdesenhopor
dc.subject.cnpqCNPQ::LINGUISTICA, LETRAS E ARTES::ARTES::ARTES PLASTICAS::DESENHOpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/16263/Marcelo%20Kammer%20Faria%20do%20Carmo.pdf.jpg*
dc.titleO desenho como expressão e representação nos processos criativos em designpor
dc.typeDissertaçãopor
local.contributor.board1Rizolli, Marcos
local.contributor.board1Latteshttp://lattes.cnpq.br/4808339542698874por
local.contributor.board2Nascimento, Luís Cláudio Portugal do
local.contributor.board2Latteshttp://lattes.cnpq.br/2797773827825547por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Educação, Filosofia e Teologia (CEFT)por
local.publisher.initialsUPMpor
local.publisher.programEducação, Arte e História da Culturapor
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