A inter-relação da arte, design e marca: Tarsila, a artista e o perfume

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dc.contributor.advisorRizolli, Marcospt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/4808339542698874por
dc.contributor.authorPenkal, Sandrapt_BR
dc.creator.Latteshttp://lattes.cnpq.br/9288505846280191por
dc.date.accessioned2016-03-15T19:43:42Z
dc.date.accessioned2020-05-28T18:11:10Z
dc.date.available2007-08-14pt_BR
dc.date.available2020-05-28T18:11:10Z
dc.date.issued2006-08-03pt_BR
dc.description.abstractThe aim of this work is to study and make a reflection about the interrelation among the art, the design of products and the commercial marks of the current Cultural Industry. As a research object, the signic dimension of the Manacá/1927 image of the painter Tarsila do Amaral is considered, applied to the product marks of a company of cosmetics and perfumery section of the Brazilian market ( O Boticário ). It can be understood that in all of the times, human groups always used expression behaviors, sense manifestation and social communication, and other language ways. Therefore, the structure of this dissertation is based on a semiotic vision and of the construction of a commercial mark, through the use of artistic sources as symbolic elements that join and enlarge its value. Strong symbols confer a larger link and structure to a mark identity, giving it an easier and fast of being recognized and reminded. Great part of the Brazilian industries, in the most different sections, still doesn t possess a tradition in the use of a design based in elements typically national, resulting, this way, in the reproduction of concepts developed by other countries. Recently, however, some segments already use resources and national data in the conception, creation and development of consumption products. This way, starting from the interchange among art X design to the design X art, including the process of decoding of the work, the public can be moved toward the artistic culture and the national design can be solidified with investments to create and produce products, as demonstrated in this work.eng
dc.formatapplication/pdfpor
dc.identifier.citationPENKAL, Sandra. A inter-relação da arte, design e marca: Tarsila, a artista e o perfume. 2006. 120 f. Dissertação (Mestrado em Educação, Arte e História) - Universidade Presbiteriana Mackenzie, São Paulo, 2006.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/24885
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Embargadopor
dc.subjectartepor
dc.subjectTarsila do Amaralpor
dc.subjectdesignpor
dc.subjectmarcapor
dc.subjectsemióticapor
dc.subjectarteng
dc.subjectTarsila do Amaraleng
dc.subjectdesigneng
dc.subjectmarkeng
dc.subjectsemioticseng
dc.subject.cnpqCNPQ::LINGUISTICA, LETRAS E ARTES::ARTESpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/4346/Sandra%20Penkal.pdf.jpg*
dc.titleA inter-relação da arte, design e marca: Tarsila, a artista e o perfumepor
dc.typeDissertaçãopor
local.contributor.board1Bairon, Sérgiopt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/8712052461153621por
local.contributor.board2Pinatti, Antonio Eduardopt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/9898463737626477por
local.publisher.countryBRpor
local.publisher.departmentEducação, Arte e Históriapor
local.publisher.initialsUPMpor
local.publisher.programEducação, Arte e História da Culturapor
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Educação, Arte e História da Cultura - Dissertação - CEFT Higienópolis