Estratégias logísticas sustentáveis para última milha em e-commerce
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Tipo
TCC
Data de publicação
2023-12-06
Periódico
Citações (Scopus)
Autores
Fortis, Gabriela Arroyo
Dagnoni, Giovanna Manoel
Santos, Maria Fernanda Dantas dos
Santos, Isabela Maciel
Dagnoni, Giovanna Manoel
Santos, Maria Fernanda Dantas dos
Santos, Isabela Maciel
Orientador
Benedetti, Mauricio Henrique
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Título de Volume
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Resumo
Este Trabalho de Conclusão de Curso (TCC) foi elaborado para investigar a logística sustentável no e-commerce, utilizando a análise de conteúdo de entrevistas realizadas em seis empresas. Seguindo a metodologia de Bardin, a pesquisa examinou estratégias que incluíram a implementação de veículos elétricos, lockers e a redução de embalagens não sustentáveis. Os desafios impostos pela pandemia, como o aumento expressivo da demanda online e alterações nas estratégias de entrega, foram analisados em profundidade. As categorias fundamentais da pesquisa abordaram estratégias logísticas, pontos positivos e negativos, e logística alternativa. Empresas que terceirizam a logística buscaram não apenas redução de custos, mas também abordagens sustentáveis em toda a cadeia. A ênfase na importância da última milha sustentável e seu impacto significativo na reputação das empresas foi evidente. Observou-se a importância de transformações sustentáveis no e-commerce, ressaltando a necessidade de integração de canais eficientes, estratégias flexíveis e adaptação às complexidades urbanas.
This Bachelor's Thesis (TCC) was crafted to investigate sustainable logistics in e-commerce, utilizing content analysis of interviews conducted in six companies. Following Bardin's methodology, the research examined strategies that included the implementation of electric vehicles, lockers, and the reduction of non-sustainable packaging. Challenges imposed by the pandemic, such as a significant increase in online demand and alterations in delivery strategies, were thoroughly analyzed. The core categories of the research addressed logistics strategies, positive and negative aspects, and alternative logistics. Companies outsourcing logistics sought not only cost reduction but also sustainable approaches throughout the supply chain. The emphasis on the importance of sustainable last-mile delivery and its significant impact on companies' reputation was evident. The importance of sustainable transformations in e commerce was observed, highlighting the need for the integration of efficient channels, flexible strategies, and adaptation to urban complexities.
This Bachelor's Thesis (TCC) was crafted to investigate sustainable logistics in e-commerce, utilizing content analysis of interviews conducted in six companies. Following Bardin's methodology, the research examined strategies that included the implementation of electric vehicles, lockers, and the reduction of non-sustainable packaging. Challenges imposed by the pandemic, such as a significant increase in online demand and alterations in delivery strategies, were thoroughly analyzed. The core categories of the research addressed logistics strategies, positive and negative aspects, and alternative logistics. Companies outsourcing logistics sought not only cost reduction but also sustainable approaches throughout the supply chain. The emphasis on the importance of sustainable last-mile delivery and its significant impact on companies' reputation was evident. The importance of sustainable transformations in e commerce was observed, highlighting the need for the integration of efficient channels, flexible strategies, and adaptation to urban complexities.
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Palavras-chave
logística sustentável , e-commerce , última milha , estratégias logísticas , pandemia , impacto ambiental , veículos elétricos , lockers , redução de embalagens , terceirização logística , sustainable logistics , e-commerce , last mile , logistical strategies , pandemic , environmental impact , electric vehicles , lockers , packaging reduction , logistics outsourcing