A geração sênior da sociedade contemporânea brasileira : os desafios na construção da identidade no século XXI

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dc.contributor.advisorAraujo, Paulo Roberto Monteiro de
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/9520043604080391por
dc.contributor.authorRodrigues, Flavia Luciana dos Santos Souza
dc.creator.Latteshttp://lattes.cnpq.br/1813396716575196por
dc.date.accessioned2017-02-07T18:19:34Z
dc.date.accessioned2020-05-28T18:11:27Z
dc.date.available2020-05-28T18:11:27Z
dc.date.issued2016-12-09
dc.description.abstractThis study aims to identify and explore the key behavioral habits, lifestyles and construction of a new personal image of individuals 60 years or more, pictured in this dissertation, as 'senior generation'. By allowing themselves to track changes through fashion in contemporary society, in the face of rising expectations and quality of life, they see themselves as important transmitters of new meanings, using them as tools of socialization, identity and belonging. Thus, the senior is revolutionizing the concept of aging in contemporary society, rediscovering values conducive to personal fulfillment, where the senior learn to build his story. Realizing the active longevity as feasible, the prospects for the future become, through the challenge of time and aging stereotypes, use the technologies as ways of interaction and integration. Aesthetic procedures become increasingly more allied in the search for disguise timelines, and effect, soften the perception of aging, holding a significant role in consumer products and services. The senior generation is active and protagonist of the story itself as it aims for changes in appearance, demands for products that bring beauty, well-being and elegance, however, they think the market is incompatible with their expectations. This research is based on survey of bibliographic information. The methodology involves a qualitative analysis and concepts, addressing the design of fashion and personal image of a generation of bold and creative people looking for recognition in the society in which they live.eng
dc.description.sponsorshipCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorpor
dc.formatapplication/pdf*
dc.identifier.citationRODRIGUES, Flavia Luciana dos Santos Souza. A geração sênior da sociedade contemporânea brasileira : os desafios na construção da identidade no século XXI. 2016. 159 f. Dissertação (Educação, Arte e História da Cultura) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/24991
dc.keywordssenior generationeng
dc.keywordsbehavioreng
dc.keywordsidentityeng
dc.keywordspersonal imageeng
dc.keywordsfashioneng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectgeração sêniorpor
dc.subjectcomportamentopor
dc.subjectidentidadepor
dc.subjectimagem pessoalpor
dc.subjectmodapor
dc.subject.cnpqCNPQ::OUTROSpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/12924/Fl%c3%a1via%20Luciana%20dos%20Santos%20Souza%20Rodrigues.pdf.jpg*
dc.titleA geração sênior da sociedade contemporânea brasileira : os desafios na construção da identidade no século XXIpor
dc.typeDissertaçãopor
local.contributor.board1Grinfeld, Fanny Feigenson
local.contributor.board1Latteshttp://lattes.cnpq.br/7323177940023424por
local.contributor.board2Garcia, Sueli
local.contributor.board2Latteshttp://lattes.cnpq.br/0782541323250446por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Educação, Filosofia e Teologia (CEFT)por
local.publisher.initialsUPMpor
local.publisher.programEducação, Arte e História da Culturapor
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