O uso da inteligência competitiva para o desenvolvimento do modelo de negócios: um estudo no segmento de puericultura

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dc.contributor.advisorPerez, Gilberto
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/8699394703578756por
dc.contributor.authorAdum, Samir Hussain Nami
dc.creator.Latteshttp://lattes.cnpq.br/1649240899272236por
dc.date.accessioned2020-04-09T15:28:07Z
dc.date.accessioned2020-05-28T18:04:40Z
dc.date.available2020-05-28T18:04:40Z
dc.date.issued2020-02-03
dc.description.abstractWith this study, we verified how the adoption and use of competitive intelligence contribute to the development and improvement of the business model of companies in the childcare segment. The research method for data collection and analysis we chose was qualitative, descriptive, and exploratory, and data collection was done through interviews with a structured script. Six managers of small and medium-sized companies were interviewed in the childcare segment, mostly founders or successors who manage them. For data analysis and results from inferences, we used content analysis, and the research results were analyzed based on the formation of six categories, indicating that the adoption of competitive intelligence contributed to the development and improvement of the business model in the childcare segment. The results also showed the nonexistence of a specific information system for the collection, analysis, and processing of the information. However, respondents reported that they somehow use market information, competitors, and market trends in their decision-making, even informally. It was possible to identify evidence that the adoption of competitive intelligence by childcare companies, helped managers in their decision-making processes, to promote changes in their business model, to remain competitive in the market in which they operate. Finally, we found that competitive intelligence contributes to the creation, configuration, and appropriation of value in the business model in the childcare segment.eng
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dc.identifier.citationADUM, Samir Hussain Nami. O uso da inteligência competitiva para o desenvolvimento do modelo de negócios: um estudo no segmento de puericultura. 2019. 81 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo, 2020.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23697
dc.keywordscompetitive intelligenceeng
dc.keywordsbusiness modeleng
dc.keywordschildcareeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectinteligência competitivapor
dc.subjectmodelo de negóciospor
dc.subjectpuericulturapor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOpor
dc.titleO uso da inteligência competitiva para o desenvolvimento do modelo de negócios: um estudo no segmento de puericulturapor
dc.typeDissertaçãopor
local.contributor.board1Silva e Meirelles, Dimária
local.contributor.board1Latteshttp://lattes.cnpq.br/0475857286175034por
local.contributor.board2Cappellozza, Alexandre
local.contributor.board2Latteshttp://lattes.cnpq.br/8358857348226421por
local.contributor.board3Pinochet, Luis Hernan Contreras
local.contributor.board3Latteshttp://lattes.cnpq.br/2869923054936837por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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