Stereotype and Prejudice in an Intercultural World: Will Artificial Intelligence be able to break free from established models? Estereótipo e Preconceito num Mundo Intercultural: Será que a inteligência artificial poderá se libertar dos modelos estabelecidos? Estereotipos y Prejuicios en un Mundo Intercultural: ¿Podrá la Inteligencia Artificial liberarse de los modelos establecidos?
Tipo
Artigo
Data de publicação
2025
Periódico
E-Revista de Estudos Interculturais
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0
Autores
Dugnani P.
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© 2025, Center for Intercultural Studies, Polytechnic of Porto. All rights reserved.This article intends to analyze, through an exploratory and case study methodological bias, a recent fact, reported by Jornal Folha de São Paulo, published in 2024, about an action that was requested from ChatGPT and which seemed, to part of the public opinion, a representation that reinforces the stereotype of Brazilian women. It is believed that Artificial Intelligence only reflects the system of representations of the human imagination, as it searches its data in the virtual world, and recombines them, which is why it tends to reinforce stereotypes instead of creating new models. In this sense, the use of Artificial Intelligence tends to cause an increase in prejudiced speeches, in addition to strengthening the uniformity of world culture. Therefore, it is believed that studies on interculturality can bring important reflections to these issues.