A necessidade de embalagens sustentáveis no período de pandemia
Tipo
TCC
Data de publicação
2021-12
Periódico
Citações (Scopus)
Autores
Horta, Augusto Castro
Rocha, Vinicius Sebestyian
Rocha, Vinicius Sebestyian
Orientador
Oliveira, Patrícia Candioto Migliari de
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Resumo
Em março de 2020, evidenciou-se ainda mais o tema de embalagens sustentáveis em aplicativos de delivery, em virtude da propagação de um vírus pandêmico chamado COVID-19. Famílias, empresas e restaurantes tiveram que se readaptar ao que viria a ser o “novo normal”. Com o lockdown, os estabelecimentos tiveram que abortar o recebimento presencial de clientes e estes que tiveram que ficar em casa, aumentando consideravelmente a demanda de pedidos de entregas via delivery em aplicativos e, consequentemente, um aumento de embalagens não sustentáveis em nossa sociedade. O objetivo central deste trabalho é demonstrar a necessidade em implementar embalagens sustentáveis em aplicativos de delivery. Propõe-se, dessa forma, realizar pesquisas, levantar dados e informações, somado a formulários entregues aos mais diversos restaurantes para exemplificar toda a importância – tanto no sentido socioambiental quanto no sentido financeiro para adesão/fidelização de novos clientes - para estes estabelecimentos adotarem a sustentabilidade em suas embalagens para entregas aos seus clientes. Após realizadas as pesquisas, pode-se provar a relevância da adesão a embalagens sustentáveis com um ganho expressivo de avaliações positivas dos clientes e a diminuição da poluição do meio ambiente
In March 2020, the theme of sustainable packaging in delivery apps became even more evident, due to the spread of pandemic virus called COVID-19. Families, businesses, and restaurants had to readjust to what would become the “new normal”. With the lockdown, the establishments had to abort receiving in-personal customers and those who had to stay at home, considerably increasing the demand for delivery and, consequently, an increase of unsustainable packaging in our society. The main goal of this work is to approach, analyze and demonstrate the need of restaurant to implement sustainable packaging for the environment. It is proposed, therefore, to carry out research, gather data and information, added to forms delivered to most diverse restaurants to exemplify all the importance – both in a socio-environmental and in the financial sense for the adhesion/loyalty of new customer – for these establishments to adopt the sustainability in this packaging for deliveries to its customers. After carrying out the research, the relevance of adhering to sustainable packaging can be proved, with an expressive gain in positive customer evaluations and a reduction in environmental pollution.
In March 2020, the theme of sustainable packaging in delivery apps became even more evident, due to the spread of pandemic virus called COVID-19. Families, businesses, and restaurants had to readjust to what would become the “new normal”. With the lockdown, the establishments had to abort receiving in-personal customers and those who had to stay at home, considerably increasing the demand for delivery and, consequently, an increase of unsustainable packaging in our society. The main goal of this work is to approach, analyze and demonstrate the need of restaurant to implement sustainable packaging for the environment. It is proposed, therefore, to carry out research, gather data and information, added to forms delivered to most diverse restaurants to exemplify all the importance – both in a socio-environmental and in the financial sense for the adhesion/loyalty of new customer – for these establishments to adopt the sustainability in this packaging for deliveries to its customers. After carrying out the research, the relevance of adhering to sustainable packaging can be proved, with an expressive gain in positive customer evaluations and a reduction in environmental pollution.
Descrição
Palavras-chave
embalagem sustentável , necessidade , ganho socioambiental e econômico , sustainable packaging , necessity , socio-environmental and financial gain