Economia circular: adesão de consumidores a calçados fabricados com matéria-prima reciclada
Tipo
TCC
Data de publicação
2021-12
Periódico
Citações (Scopus)
Autores
Chierighini, Fernando
Peres, Gabriel Ocampo
Vita, Rafael Nunes De
Peres, Gabriel Ocampo
Vita, Rafael Nunes De
Orientador
Machado, Miriam Lúcia Chiquetto
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Define-se por sneaker o modelo de tênis que ganhou fama nos anos 80, com influência principalmente do basquete e do hip-hop. Considerando o público consumidor de sneakers e o consumidor geral, que se preocupa com iniciativas sustentáveis, o objetivo deste trabalho se baseia em estudar, através de uma pesquisa exploratória e, posteriormente, por análises de testes estatísticos não-paramétricos, a mescla desses dois nichos de mercado, verificando o quão interessados estão os consumidores brasileiros de sneakers em modelos sustentáveis desse tipo de tênis, recentemente lançados por marcas renomadas no mercado. Da mesma forma, avaliar maneiras com as quais o consumidor terá potencial de aumentar seu interesse pela aquisição dos produtos feitos de material reciclado ao invés de peças confeccionadas com material comum, através da identificação dos fatores que determinam a relação mercadológica. Com a proposta de aumentar o engajamento de consumidores por calçados mais sustentáveis, a iniciativa busca, no longo prazo, contribuir para a redução de resíduos produzidos pela população.
It is defined by sneaker the shoe model that gained fame in the 80s, with influence mainly of basketball and hip-hop. Considering the consumer public of sneakers and the general consumer who cares about sustainable initiatives, the core of this work seeks to study, through exploratory research and, later, analysis of non-parametric statistical tests, the mixture of these two market niches, verifying how interested Brazilian consumers of sneakers are in sustainable models of this kind of shoe, recently launched by renowned brands in the market. Similarly, evaluate ways in which the consumer will have the potential to increase their interest in the acquisition of products made of recycled material instead of products made with common material, by identifying the factors that determine the market relationship. With the proposal to increase consumer engagement for moresustainable footwear, the initiative seeks, in the long term, to contribute to the reduction of waste produced by the population
It is defined by sneaker the shoe model that gained fame in the 80s, with influence mainly of basketball and hip-hop. Considering the consumer public of sneakers and the general consumer who cares about sustainable initiatives, the core of this work seeks to study, through exploratory research and, later, analysis of non-parametric statistical tests, the mixture of these two market niches, verifying how interested Brazilian consumers of sneakers are in sustainable models of this kind of shoe, recently launched by renowned brands in the market. Similarly, evaluate ways in which the consumer will have the potential to increase their interest in the acquisition of products made of recycled material instead of products made with common material, by identifying the factors that determine the market relationship. With the proposal to increase consumer engagement for moresustainable footwear, the initiative seeks, in the long term, to contribute to the reduction of waste produced by the population
Descrição
Palavras-chave
Sneakers , economia circular , recicláveis , circular economy , recyclables