Sustentabilidade empresarial: desenvolvimento sustentável em uma organização a partir do conceito do Triple Bottom Line.
Tipo
TCC
Data de publicação
2021-12
Periódico
Citações (Scopus)
Autores
Martins, Carolina Loesch
Tose, Luiz Vitor Boechat
Souza, Mariana Santos Monteiro de
Tose, Luiz Vitor Boechat
Souza, Mariana Santos Monteiro de
Orientador
Pascalicchio, Agostinho Celso
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ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Este estudo é a análise do conceito do Triple Bottom Line aplicado à empresa Natura como forma de compreender o conceito de sustentabilidade empresarial. O projeto possui o objetivo de avaliar as vantagens da aplicação do Triple Bottom Line pelas empresas de capital aberto. Em uma primeira etapa foi realizada a coleta de dados secundários através de pesquisas bibliográficas. Na segunda etapa do projeto, foi realizado um estudo de caso completo, analisando a viabilidade da implantação do conceito de sustentabilidade dentro das empresas. Como possíveis resultados, empresas que realizam sua gestão sendo sustentáveis e aplicam o conceito Triple Bottom Line são bens vistas no mercado de ações, pois demonstram não apenas os resultados, mas também os benefícios sociais e ambientais de suas operações. Esse trabalho tem por objetivo comparar e demonstrar a influência do Triple Botton Line no valor de mercado das companhias. Para isto realiza baseado no conceito do Triple Bottom Line sua aplicação na empresa Natura & Co
This study is the analysis of the Triple Bottom Line concept applied to the company Natura as a way to understand the concept of corporate sustainability. The project has the objective of evaluating the advantages of the application of the Triple Bottom Line by publicly traded companies. In a first stage, secondary data was collected through bibliographic research. In the second stage of the project, a complete case study was carried out, analyzing the viability of the implementation of the sustainability concept within companies. As possible results, companies that seek to be sustainable in their management and apply the triple bottom line concept are well seen in the stock market, because they demonstrate not only the results, but also the social and environmental benefits of their operations. This work aims to compare and demonstrate the influence of the Triple Bottom Line on the market value of companies. To this end, it is based on the Triple Bottom Line concept and its application in the company Natura & Co.
This study is the analysis of the Triple Bottom Line concept applied to the company Natura as a way to understand the concept of corporate sustainability. The project has the objective of evaluating the advantages of the application of the Triple Bottom Line by publicly traded companies. In a first stage, secondary data was collected through bibliographic research. In the second stage of the project, a complete case study was carried out, analyzing the viability of the implementation of the sustainability concept within companies. As possible results, companies that seek to be sustainable in their management and apply the triple bottom line concept are well seen in the stock market, because they demonstrate not only the results, but also the social and environmental benefits of their operations. This work aims to compare and demonstrate the influence of the Triple Bottom Line on the market value of companies. To this end, it is based on the Triple Bottom Line concept and its application in the company Natura & Co.
Descrição
Palavras-chave
sustentabilidade ambiental , sustentabilidade social , sustentabilidade empresarial , Triple Bottom Line , environmental sustainability , social sustainability , corporate sustainability;