Inter-organizational ties and total customer solution strategic positioning from delta model: A research about dyad supplier-client on B2B

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dc.contributor.authorDa Silva Cozer M.T.
dc.contributor.authorToledo G.L.
dc.contributor.authorSzafir-Goldstein C.
dc.date.accessioned2024-03-13T01:37:52Z
dc.date.available2024-03-13T01:37:52Z
dc.date.issued2008
dc.description.abstract© 2008 Mackenzie Presbyterian University. All rights reserved.The basic issue of the strategic management process is to determine how firms achieve and sustain competitive advantage. In this sense, this paper aims to analyze the links between a firm's competitive positioning and the inter-organizational ties created with its customers as a way to achieve sustainable competitive advantage. The focus of the study is to describe the competitive process according to the Delta Model developed by Hax and Wilde II, which proposes three strategic positioning options. The study describes the process of competitive positioning through inter-organizational ties and customer bonding under a strategic marketing perspective. From a methodological point of view, a literature review was done focusing on two theoretical subjects: competitive positioning and strategic marketing. Finally the results of an empiric research on a public relations company are presented. The study´s contribution is providing empirical support for the Delta Model.
dc.description.firstpage163
dc.description.issuenumber7
dc.description.lastpage187
dc.description.volume9
dc.identifier.doi10.1590/S1678-69712008000700008
dc.identifier.issn1678-6971
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/37538
dc.relation.ispartofRevista de Administracao Mackenzie
dc.rightsAcesso Aberto
dc.subject.otherlanguageDelta model
dc.subject.otherlanguageDigital marketing
dc.subject.otherlanguageNetworks
dc.subject.otherlanguageStrategic management
dc.subject.otherlanguageStrategic marketing
dc.titleInter-organizational ties and total customer solution strategic positioning from delta model: A research about dyad supplier-client on B2B
dc.typeArtigo
local.scopus.citations1
local.scopus.eid2-s2.0-85072539550
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85072539550&origin=inward
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