Entrepreneurial leaders and the dissemination of entrepreneurial orientation o empreendedor líder e a disseminação da orientação empreendedora
Tipo
Artigo
Data de publicação
2014
Periódico
Revista Brasileira de Gestao de Negocios
Citações (Scopus)
9
Autores
Barreto J.C.
Nassif V.M.J.
Nassif V.M.J.
Orientador
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
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Resumo
© FECAP.The objective of this research is to analyze whether entrepreneurs’ leadership behaviors in small and micro enterprises that provide services contribute to the dissemination of the many dimensions of entrepreneurial orientation. This is basic qualitative research of an exploratory and interpretative nature, carried out by means of interviews – with a semi-structured script – applied to five entrepreneurs who are MSE leaders. Research data was analyzed through content analysis proposed by Bardin (2008), and narratives, according to Gibbs (2009). Te results reveal that entrepreneurs use the dimensions of entrepreneurial orientation with varying intensity and in an informal way, because they are not familiar with the practices of these dimensions.