NEOS: An odour-induced affect scale for use in the cosmetic industry

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Artigo
Data de publicação
2024
Periódico
International Journal of Cosmetic Science
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0
Autores
Barbosa P.A.
Semenzim T.B.
Marques L.M.
Serpa A.L.D.O.
Yoshimine E.
Tobo P.
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Resumo
© 2023 Nature Cosmetics. International Journal of Cosmetic Science published by John Wiley & Sons Ltd on behalf of Society of Cosmetic Scientists and Societe Francaise de Cosmetologie.This work proposes an odour-induced affect scale for use in the cosmetic industry that relies on the approach that produced the UniGEOS, a universal odour-related emotional scale from the Swiss Center for Affective Sciences. The Natura Emotion and Odor Scale (NEOS) was built on experiments conducted with a larger set of participants (491) and a set of 35 scents that combine seven commercial perfumes from Natura & Co cosmetic company with 28 odours from different olfactory classes important for the cosmetic industry. The results showed the stability of 60 Emotion-Related terms in Brazilian Portuguese split into five emotion-related dimensions: Romance, Attention, Energy, Well-being and Negative feelings. The association of the scents evoking these five dimensions has direct implications in the design of new products.
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Brazil , Cosmetics , Emotions , Humans , Odorants , Smell
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