Compras via E-Commerce: estudo de modelo de entrega suprido pelo estoque das lojas de uma rede
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Tipo
TCC
Data de publicação
2020-12-15
Periódico
Citações (Scopus)
Autores
Rocha, Luis Filipe de Callis
Caparroz, Pietra
Caparroz, Pietra
Orientador
Santos, Mario Sergio Correa dos
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Resumo
Atualmente o consumidor está cada vez mais exigente, e esse comportamento tem exigido mudanças em diversos setores. No varejo, o e-commerce tem se demonstrado capaz de suprir as necessidades do perfil do novo consumidor através da possibilidade de se realizar compras de qualquer lugar a qualquer momento e facilidade na pesquisa e comparação de produtos, fatores impulsionadores do crescimento deste segmento. Entretanto, o tempo de entrega desses produtos ainda tem sido uma das maiores barreiras a serem vencidas pelos vendedores, já que os consumidores exigem entregas cada vez mais rápidas. Considerando esse novo comportamento de mercado, a elaboração de métodos para a realização de entregas no mesmo dia tem se demonstrado cada vez mais relevantes, e os varejistas que possuem lojas físicas distribuídas pelos centros urbanos possuem uma vantagem na busca por entregas mais rápidas. Através do ship from store, os varejistas, com um pequeno investimento e baixo custo de manutenção, são capazes de adaptar sua operação para que todas as vendas virtuais sejam distribuídas através do estoque de suas lojas, assim minimizando o tempo de entrega e viabilizando a entrega no mesmo dia. Através de dados reais de uma empresa, foi possível a realização do cálculo do investimento, custos mensais e os procedimentos necessários para a operacionalização do ship from store, e dessa forma alcançando o same day delivery.
Nowaday the consumer is getting increasingly more demanding and this behavior has demanded changes on several sectors. In retail, the e-commerce has proved to be able to meet the needs of the new consumer's profile through the possibility of making purchases from anywhere at any time and the ease of researching and comparison of products, factors that drove growth in this segment. However, the delivery time of these products has still been one of the biggest barriers to be surpassed by sellers, as consumers demand faster deliveries. Considering this new market behavior, the elaboration of methods to accomplish deliveries in the same day have been proved to be more and more relevant, and retailers who have physical stores distributed inside urban centers have an advantage to reach faster deliveries. Through the ship from store, retailers, with a small investment and low maintenance cost, are able to adapt their operation so that all virtual sales can be distributed through the stock of their stores, thus minimizing delivery time and enabling delivery on the same day. Through real data from a company, it was possible to make the calculation of the investment, monthly costs and the necessary procedures for the operationalization of the ship from store, and thus achieving the same day delivery.
Nowaday the consumer is getting increasingly more demanding and this behavior has demanded changes on several sectors. In retail, the e-commerce has proved to be able to meet the needs of the new consumer's profile through the possibility of making purchases from anywhere at any time and the ease of researching and comparison of products, factors that drove growth in this segment. However, the delivery time of these products has still been one of the biggest barriers to be surpassed by sellers, as consumers demand faster deliveries. Considering this new market behavior, the elaboration of methods to accomplish deliveries in the same day have been proved to be more and more relevant, and retailers who have physical stores distributed inside urban centers have an advantage to reach faster deliveries. Through the ship from store, retailers, with a small investment and low maintenance cost, are able to adapt their operation so that all virtual sales can be distributed through the stock of their stores, thus minimizing delivery time and enabling delivery on the same day. Through real data from a company, it was possible to make the calculation of the investment, monthly costs and the necessary procedures for the operationalization of the ship from store, and thus achieving the same day delivery.
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Palavras-chave
entrega no mesmo dia , envio através da loja , roteirização , same day delivery , ship from store , routing