Green marketing as a mediator between supply chain management and organizational performance

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dc.contributor.authorDe Souza Zampese E.R.
dc.contributor.authorMoori R.G.
dc.contributor.authorCaldeira A.
dc.date.accessioned2024-03-13T00:54:17Z
dc.date.available2024-03-13T00:54:17Z
dc.date.issued2016
dc.description.abstract© 2016 Mackenzie Presbyterian University. All rights reserved.Purpose: The study aims to explore and describe the mediation of green marketing in the relationship between supply chain management and corporate performance. Originality/gap/relevance/implications: The prior intention was to fill an epistemological gap about green marketing. The presence of green marketing in regression decreases the magnitude of the relationship between supply chain management and performance in Brazilian construction companies. Key methodological aspects: The study was carried out using quantitative method with exploratory and descriptive purposes. An exploratory research was conducted through in-depth interviews with ten managers working in the construction business. A descriptive survey involved the application of a questionnaire answered by a sample of 133 respondents. Data was analyzed using descriptive statistics, linear regression and structural equation modeling. Summary of key results: Data showed that green marketing mediates, in part, the relationship between supply chain management and corporate performance. Key considerations/conclusions: As theoretical implications, the study reinforces positive correlations between the constructs used in the surveyed sector. It resorted to models previously developed that, combined, could be reproduced or falsified, in order to obtain, finally, convergent measurement models. As a practical application, it identified the involvement of employees in environmental issues, missions and visions with explicit statements on energy and water saving and green marketing initiatives to improve the corporate image, such as obtaining environmental certifications. In conclusion, it appears that the civil construction companies have room to improve the communication and image to stimulate both the supply and consumption of green products.
dc.description.firstpage183
dc.description.issuenumber3
dc.description.lastpage211
dc.description.volume17
dc.identifier.doi10.1590/1678-69712016/administracao.v17n3p183-211
dc.identifier.issn1678-6971
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/36032
dc.relation.ispartofRevista de Administracao Mackenzie
dc.rightsAcesso Aberto
dc.subject.otherlanguageGreen marketing
dc.subject.otherlanguageGreen supply chain
dc.subject.otherlanguageOrganizational performance
dc.subject.otherlanguageSupply chain in construction
dc.subject.otherlanguageSupply chain management
dc.titleGreen marketing as a mediator between supply chain management and organizational performance
dc.typeArtigo
local.scopus.citations15
local.scopus.eid2-s2.0-85042848075
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85042848075&origin=inward
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