Brazilian multinational companies' subsidiaries' initiative: A typology proposal Iniciativa das subsidiárias de multinacionais Brasileiras: Proposta de uma tipologia

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dc.contributor.authorda Silva N.B.
dc.contributor.authorLeme Fleury M.T.
dc.date.accessioned2024-03-13T01:04:43Z
dc.date.available2024-03-13T01:04:43Z
dc.date.issued2013
dc.description.abstractThe aim of this study was to investigate whether culture, knowledge transfer and initiative allow for the configuration of homogeneous groups of Brazilian multinational companies' subsidiaries - and, as a result, to propose a typology. Thus, based on a previously adapted Birkinshaw model (1999) of subsidiary initiatives tested by structural equation modeling in an earlier phase of research, it was possible to use transfer of knowledge, culture and initiative constructs scores from each sample unit to apply the clusters technique. As a result, three clusters were found - which, based on the Birkinshaw typology (1995) for classifying subsidiaries according to initiative, were defined as: (1) Reconfiguration initiative and (3) Local market initiative. Since the second group of subsidiaries could not be classified according to Birkinshaw's typology, it was called (2) Incipient initiative. Subsidiaries of the Reconfiguration initiative cluster present mainly internal initiatives, although they do identify local opportunities for applying and expanding their resources; whilst subsidiaries of Local market initiative reveal that both knowledge transfer in both directions (headquarters versus units) and culture are relevant to their initiatives, mainly external ones. Finally, subsidiaries from the Incipient Initiative cluster are units that tend to be similar in culture to Brazil, but knowledge transfer is low, indicating that international units do not know enough about the company's business to be able to propose initiatives. © FECAP.
dc.description.firstpage5
dc.description.issuenumber46
dc.description.lastpage21
dc.description.volume15
dc.identifier.doi10.7819/rbgn.v15i46.1115
dc.identifier.issn1806-4892
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/36619
dc.relation.ispartofRevista Brasileira de Gestao de Negocios
dc.rightsAcesso Restrito
dc.subject.otherlanguageBrazilian multinational companies
dc.subject.otherlanguageCulture
dc.subject.otherlanguageInitiative
dc.subject.otherlanguageKnowledge transfer
dc.subject.otherlanguageSubsidiary
dc.titleBrazilian multinational companies' subsidiaries' initiative: A typology proposal Iniciativa das subsidiárias de multinacionais Brasileiras: Proposta de uma tipologia
dc.typeArtigo
local.scopus.citations2
local.scopus.eid2-s2.0-84877264277
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84877264277&origin=inward
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