Gestão de web rádios: uma proposta de sistema com indicadores estratégicos

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dc.contributor.advisorBarroso, Marcelo Francini Girão
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/9049418503430545por
dc.contributor.authorRios, Eduardo Gondim
dc.creator.Latteshttp://lattes.cnpq.br/4740071149492581por
dc.date.accessioned2017-04-29T16:23:55Z
dc.date.accessioned2020-05-28T18:17:47Z
dc.date.available2020-05-28T18:17:47Z
dc.date.issued2016-02-15
dc.description.abstractIn over a hundred years, Brazilian media companies have built a segment capable of producing economic and financial results by entertainment production and information, associated with the learning obtained in the way of managing resources, monetize investments and produce new marketing models. Along the way, the radio market (part of media market) was pioneered in many practices that allowed the segment companies achieve profitability in their operations. The Internet and its advent, however, present themselves as a technological change agent in the form of consuming the radio. Is In this new possibility of radio consumption that arise webradios: new companies in order to produce and broadcast radio content exclusively for the Web. As entrants in the media market, the managers of webradios formulate their strategies for dealing with challenges such as: advertising market, labor costs, investments, financial soundness and audience. The purpose of this work is, from case studies and interviews with experts, understand the strategies of webradios and propose a management system with critical indicators that support this business.eng
dc.formatapplication/pdf*
dc.identifier.citationRIOS, Eduardo Gondim. Gestão de web rádios : uma proposta de sistema com indicadores estratégicos. 2016. 95 f. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/26350
dc.keywordswebradioseng
dc.keywordsradioseng
dc.keywordsmanagementeng
dc.keywordsmanagement controleng
dc.keywordsperfomance indexeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectweb rádiospor
dc.subjectrádiospor
dc.subjectgestãopor
dc.subjectcontroles gerenciaispor
dc.subjectindicadorespor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEISpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/14101/EDUARDO%20GONDIM%20RIOS.pdf.jpg*
dc.titleGestão de web rádios: uma proposta de sistema com indicadores estratégicospor
dc.typeDissertaçãopor
local.contributor.board1Lima, Ronaldo Gomes Dutra de
local.contributor.board2Ricardino Filho, Alvaro Augusto
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programControladoria Empresarialpor
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