Innovation and business model: A case study about integration of innovation funnel and business model canvas: Innovación y modelo de negocio Inovação e modelo de negócio: Um estudo de caso sobre a integração do funil de inovação e o modelo canvas Un estudio de caso acerca de la integración del embudo de innovación y el modelo canvas

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dc.contributor.authorFa B.L.Z.B.
dc.contributor.authorZilber M.A.
dc.date.accessioned2024-03-13T01:01:36Z
dc.date.available2024-03-13T01:01:36Z
dc.date.issued2014
dc.description.abstract© FECAP.Unlike the past, currently, thinking about innovation refers to a reflection of value cocreation through strategic alliances, customer approach and adoption of different business models. Thus, this study analyzed and describedthe innovation process of company DSM, connecting it to concepts of organizational development strategies and the theory of business model. This is a basic interpretive qualitative research, developed by means of a single case study conducted through interviews and documentary analysis. This study enabled us to categorize the company business model as an open, unbundled and innovative model, which makes innovation a dependent variable of this internal configuration of value creation and value capture. As a theoretical contribution, we highlight the convergence and complementarity of the “Business Model Canvas” tool and “Innovation Funnel,” used here, to analyze the empirical case.
dc.description.firstpage616
dc.description.issuenumber53
dc.description.lastpage637
dc.description.volume16
dc.identifier.doi10.7819/rbgn.v16i52.1812
dc.identifier.issn1983-0807
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/36444
dc.relation.ispartofRevista Brasileira de Gestao de Negocios
dc.rightsAcesso Restrito
dc.subject.otherlanguageZ3Business model Canvas
dc.subject.otherlanguageBusiness model
dc.subject.otherlanguageInnovation
dc.subject.otherlanguageInnovation funnel
dc.titleInnovation and business model: A case study about integration of innovation funnel and business model canvas: Innovación y modelo de negocio Inovação e modelo de negócio: Um estudo de caso sobre a integração do funil de inovação e o modelo canvas Un estudio de caso acerca de la integración del embudo de innovación y el modelo canvas
dc.typeArtigo
local.scopus.citations12
local.scopus.eid2-s2.0-84920028406
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84920028406&origin=inward
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