Analysis of Stakeholders in the Plastic Industry: An Application of ABNT NBR ISO 14001 Análise De Stakeholders Em Indústria Do Setor Plástico: Uma Aplicacąõ Da Norma ABNT NBR ISO 14001

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2019
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Revista de Gestao Social e Ambiental
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1
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Silva F.C.
Shibao F.Y.
Santos M.R.D.
Barbieri J.C.
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© 2019 ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao. All rights reserved.The review of ISO 14001 on Environmental Management Systems (EMS) included the obligation for the organization to recognize stakeholders in their environmental performance. This study aimed to identify the stakeholders and hierarchize their influence over the environmental performance of a plastic material processing industry. The mixed methods approach was used and the research was divided into two phases. The qualitative phase consisted in performing the action research and the use of the focal group technique to identify the stakeholders and their needs and expectations, and then their classification. The qualitative phase used the AHP method for the hierarchy of stakeholders. Concerning the types of stakeholders, four classes were identified: Definitive, dependent, dominant and facultative, of which 50% were classified as primary because they had a direct influence on decisions and activities of the company. Regarding the priority of interests, it was found that owners, customers and government agencies received primary attention, while the surrounding community and environmental groups occupied the least relevant position. The theoretical and practical contributions of the study consist, respectively, of a stakeholder identification and classification model for the plastic material transformation sector and an EMS planning tool.
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