New product development (NPD) and its influence in the value creation: The perception of the brazilian automobile industry managers

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dc.contributor.authorMetzker A.
dc.contributor.authorKayo E.K.
dc.date.accessioned2024-03-13T01:44:11Z
dc.date.available2024-03-13T01:44:11Z
dc.date.issued2005
dc.description.abstractIn competitive markets the search of the differentiation is basic for the companies survival. That can be achieved through the new products development - NPD which is composed for five classic phases: sprouting of the idea, concept, validation of the concept, development and launching of the new product. Market successful new products can generate cost reduction and increments in market share and profit and, thus, Value Creation. This work analyses the Value Creation of the Brazilian automobile industry due to the influence of the development of new products under the perception of the managers of this industry. Results demonstrate to have a positive relation. Copyright © 2005 Society of Automotive Engineers, Inc.
dc.identifier.doi10.4271/2005-01-4009
dc.identifier.issn2688-3627
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/37883
dc.relation.ispartofSAE Technical Papers
dc.rightsAcesso Restrito
dc.titleNew product development (NPD) and its influence in the value creation: The perception of the brazilian automobile industry managers
dc.typeArtigo de evento
local.scopus.citations0
local.scopus.eid2-s2.0-85072472355
local.scopus.subjectCompetitive markets
local.scopus.subjectMarket share
local.scopus.subjectNew product development
local.scopus.subjectValue creation
local.scopus.subjectWork analysis
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85072472355&origin=inward
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