The use of recommendation systems in e-commerce O uso de sistemas de recomendação no comércio eletrônico

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dc.contributor.authorBighetti J.
dc.contributor.authorDe Camargo R.
dc.contributor.authorDe Aguiar Vallim Filho A.R.
dc.contributor.authorKurihara T.
dc.contributor.authorRaunheitte L.T.
dc.date.accessioned2024-03-13T01:05:28Z
dc.date.available2024-03-13T01:05:28Z
dc.date.issued2013
dc.description.abstractThe present article is based on the analysis of the consumer's behavior concerning their purchasing patterns which can be recognized. With the purpose of showing the importance of the recommendation systems in e-commerce, the main concepts of data mining will be appointed, in addition to examples of technique applications to highlight the advantages that this process may offer for innovations in order to attract new consumers. Copyright © 2013 por el International Institute of Informatics and Systemic.
dc.description.firstpage62
dc.description.lastpage66
dc.description.volume2
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/36660
dc.relation.ispartofCISCI 2013 - Decima Segunda Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2013 - Memorias
dc.rightsAcesso Restrito
dc.titleThe use of recommendation systems in e-commerce O uso de sistemas de recomendação no comércio eletrônico
dc.typeArtigo de evento
local.scopus.citations0
local.scopus.eid2-s2.0-84907086550
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84907086550&origin=inward
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