Identification, reputation, and performance: Communication mediation
| dc.contributor.author | Thomaz J.C. | |
| dc.date.accessioned | 2024-03-13T01:31:23Z | |
| dc.date.available | 2024-03-13T01:31:23Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | This study focuses on a possible mediation by communication in the identification-organizational performance and identification-corporate reputation relationships. The review ofthe literature indicates that (a) companies with good reputations have better performances, (b) the stronger employee identification is, the better the reputation and performance, and (c) communication plays an important role in emphasizing the mode in which the organization presents itselfto its stockholders. This study reveals that communication is a partial mediator in the relationships studied, suggesting that managers early on establish the form of communication, emphasize to a greater degree managerial communication, and not concentrate all their attention on marketing communication. The study involved 1,025 employees in various organizations and applied modeling ofstructural equations and the method proposed by Baron and Kenny (1986) to evaluate the mediation between the variables. © Taylor & Francis Group. | |
| dc.description.firstpage | 171 | |
| dc.description.issuenumber | 2 | |
| dc.description.lastpage | 197 | |
| dc.description.volume | 11 | |
| dc.identifier.doi | 10.1080/10978526.2010.493091 | |
| dc.identifier.issn | 1097-8526 | |
| dc.identifier.uri | https://dspace.mackenzie.br/handle/10899/37176 | |
| dc.relation.ispartof | Latin American Business Review | |
| dc.rights | Acesso Restrito | |
| dc.subject.otherlanguage | Communication | |
| dc.subject.otherlanguage | Identification | |
| dc.subject.otherlanguage | Mediation | |
| dc.subject.otherlanguage | Performance | |
| dc.subject.otherlanguage | Reputation | |
| dc.title | Identification, reputation, and performance: Communication mediation | |
| dc.type | Artigo | |
| local.scopus.citations | 2 | |
| local.scopus.eid | 2-s2.0-77954189895 | |
| local.scopus.updated | 2024-05-01 | |
| local.scopus.url | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=77954189895&origin=inward |