Nudging as a Tool to Improve Decisions in Finance and Accounting Solutions

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dc.contributor.authorCesar A.M.R.V.C.
dc.contributor.authorGeron C.M.S.
dc.contributor.authorRicci T.G.
dc.date.accessioned2025-04-01T06:36:35Z
dc.date.available2025-04-01T06:36:35Z
dc.date.issued2024
dc.description.abstract© The Author(s).During the day, thousands of decisions are made without us being aware of this effort. Cognitive shortcuts are used to make decisions. Known as heuristics, these cognitive shortcuts lead to errors resulting from these shortcuts called biases. This text presents a tools from choice architecture, named nudge, which are public or private initiatives that guide people in a direction, but do not limit their options, allowing them to follow their own path. The main decision-making theory, the choice architecture, is discussed with a focus on nudge, presenting its typology, conditions of use, and ethical discussions related to its application. Finally, the application of nudges in an organizational case is introduced. The case is in the context of microfinancing, with messages related to basic finance and motivational themes, aimed at the persistence of microentrepreneurs in their business. The results are exciting and could inspire the use of nudge in other financial contexts.
dc.description.firstpage423
dc.description.lastpage439
dc.description.volume2024
dc.identifier.doi10.1007/978-981-97-5388-8_18
dc.identifier.issnNone
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/40440
dc.relation.ispartofAccounting, Finance, Sustainability, Governance and Fraud
dc.rightsAcesso Restrito
dc.subject.otherlanguageBehavioral accounting
dc.subject.otherlanguageBehavioral finance
dc.subject.otherlanguageDecision-making
dc.subject.otherlanguageNudges
dc.titleNudging as a Tool to Improve Decisions in Finance and Accounting Solutions
dc.typeArtigo
local.scopus.citations0
local.scopus.eid2-s2.0-85218764423
local.scopus.updated2025-04-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85218764423&origin=inward
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