Innovation, involvement, attitude and experience in buying online Inovatividade, envolvimento, atitude e experiência na adoção da compra on-line

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dc.contributor.authorCaro A.
dc.contributor.authorMazzon J.A.
dc.contributor.authorCaemmerer B.
dc.contributor.authorWessling M.
dc.date.accessioned2024-03-13T01:12:13Z
dc.date.available2024-03-13T01:12:13Z
dc.date.issued2011
dc.description.abstractThis work seeks to analyze the inter-relationships that exist between innovation, involvement and attitude in the decomposed model of the Theory of Planned Behavior (TPB), as applied in social psychology, and experience of using the Internet in the process of buying on-line. An integrative model was prepared that made it possible to explain the relationship that exists between these factors and purchasing from the Internet. A field survey was undertaken with a non-probabilistic sample of students. A multivariate structural equation modeling method was used and applied by the Partial Least Squares (PLS) technique for checking, explaining and comparing the relationship between the constructs. The results show that intention to buy via the Internet is directly influenced by attitude and innovativeness, and attitude is influenced by involvement. No relationship was found between experience in using the Internet and buying from it.
dc.description.firstpage568
dc.description.issuenumber6
dc.description.lastpage584
dc.description.volume51
dc.identifier.doi10.1590/s0034-75902011000600006
dc.identifier.issn0034-7590
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/37041
dc.relation.ispartofRAE Revista de Administracao de Empresas
dc.rightsAcesso Aberto
dc.subject.otherlanguageAttitude
dc.subject.otherlanguageConsumer Behavior
dc.subject.otherlanguageInnovativeness
dc.subject.otherlanguageInternet
dc.subject.otherlanguageInvolvement
dc.titleInnovation, involvement, attitude and experience in buying online Inovatividade, envolvimento, atitude e experiência na adoção da compra on-line
dc.typeArtigo
local.scopus.citations10
local.scopus.eid2-s2.0-84865080605
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84865080605&origin=inward
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