Fatores relacionados à compra de seguros: uma investigação na aquisição de seguro de automóvel

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dc.contributor.advisorCesar, Ana Maria Roux Valentini Coelhopt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0742721719374242por
dc.contributor.authorAndrade, Raquel de Cassiapt_BR
dc.creator.Latteshttp://lattes.cnpq.br/7281607299364411por
dc.date.accessioned2016-03-15T19:32:35Z
dc.date.accessioned2020-05-28T18:17:26Z
dc.date.available2013-01-16pt_BR
dc.date.available2020-05-28T18:17:26Z
dc.date.issued2012-02-15pt_BR
dc.description.abstractThis present dissertation seeks to identify the behavior of automobile insurance potential consumers, as regards decision-making in scenarios of ambiguity, coupled with the amount of the loss and the self-risk. General objective: Identify the consumer behavior related to the intention to purchase insurance considering ambiguity/risks scenarios, the amount of the loss, the perception of self-risk and insurance legislation knowledge. Through a survey applied directly under a pre-selected target audience, a total of 250 persons received the research profile. Although 196 participants answered the instrument, 95 respondents were regarded as valid (answered all the questions of the research). The survey instrument was split into two blocks: (i) demographic data and ambiguity and (ii) risk scenarios, self-risk, amount of loss and legislation knowledge. The scales used in the present study were categorical or metrics. Before the final application, pre-test was conducted with four respondents, allowing further adjustments. The main results were: (i) in matters relating to the scenario of ambiguity and risk, the intention to purchase proved influential for the scenario of imprecise ambiguity allied with the possibilities of occurrence of theft, which takes into account the probability of recovery of the vehicle (the amount of which depends on the State of the vehicle), since, where both are totally unforeseen circumstances; (ii) regarding the self-risk factors that influence buying intention in imprecise ambiguity environment, the results showed that all factors are significant except to the dangerous drive group; (iii) with respect to demographic variables, the more that stand out are education and income variables; (iv) as the last found, the knowledge of legislation proved to be a positive influence of the intention to purchase a car insurance.eng
dc.formatapplication/pdfpor
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/26248
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjecttomada de decisãopor
dc.subjectaquisição de segurospor
dc.subjectambiguidadepor
dc.subjectriscopor
dc.subjectdecision makingeng
dc.subjectpurchasing insuranceeng
dc.subjectambiguityeng
dc.subjectriskeng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEISpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/3156/Raquel%20de%20Cassia%20Andrade.pdf.jpg*
dc.titleFatores relacionados à compra de seguros: uma investigação na aquisição de seguro de automóvelpor
dc.typeDissertaçãopor
local.contributor.board1Perera, Luiz Carlos Jacobpt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/3386375141622007por
local.contributor.board2Kayo, Eduardo Kazuopt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/6629229841222438por
local.contributor.board3Perez, Gilbertopt_BR
local.contributor.board4Coda, Robertopt_BR
local.contributor.board4Latteshttp://lattes.cnpq.br/6458635489922755por
local.publisher.countryBRpor
local.publisher.departmentCiências Contábeispor
local.publisher.initialsUPMpor
local.publisher.programControladoria Empresarialpor
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