The activity of natura from the perspective of sustainable development and of corporate social responsibility

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dc.contributor.authorLombardi M.F.S.
dc.contributor.authorLeal C.C.
dc.contributor.authorBasso L.F.C.
dc.date.accessioned2024-03-13T01:32:05Z
dc.date.available2024-03-13T01:32:05Z
dc.date.issued2010
dc.description.abstractPurpose - The purpose of this paper is to discuss whether it is possible to reconcile the objectives of sustainable development (SD) with a company’s socially responsible performance in the Brazilian Amazon. The relationship between the concepts of SD and corporate social responsibility (CSR) is presented. Design/methodology/approach - The case study method was used, based on the analysis of the Saboaria (soaps factory) of the Brazilian cosmetics company Natura. Findings - The study demonstrated the coexistence and integration of both concepts, translated into strategies and practices of organizational management. Research limitations/implications - The fundamental limitation of the paper is that it is formed using secondary data, collected from the internet and printed media. Conducting further research using primary data, such as interviews or surveys with Natura’s managers, Natura’s consumers, or Natura’s employees/community, and for a longer period to analyze the Natura Saboaria experience is necessary. Practical implications - The major implication for practice is that a sustainable strategy is necessary on a wide sense, not just in line with economic dimension. Originality/value - This study integrates the literatures on SD and CSR to a series of business projects geared towards the sustainable use of the Amazon’s resources, in pursuit of socially responsible behavior. © Emerald Group Publishing Limited.
dc.description.firstpage165
dc.description.issuenumber3
dc.description.lastpage182
dc.description.volume8
dc.identifier.doi10.1108/1536-541011089402
dc.identifier.issn1558-0946
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/37215
dc.relation.ispartofManagement Research
dc.rightsAcesso Restrito
dc.subject.otherlanguageBrazil
dc.subject.otherlanguageCorporate social responsibility
dc.subject.otherlanguageSustainable development
dc.titleThe activity of natura from the perspective of sustainable development and of corporate social responsibility
dc.typeArtigo
local.scopus.citations9
local.scopus.eid2-s2.0-85033258579
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85033258579&origin=inward
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