Vale da Morte: estudo sobre as causas e aplicações nas startups de tecnologia
Carregando...
Tipo
TCC
Data de publicação
2019-12-12
Periódico
Citações (Scopus)
Autores
Munhoz, Fernando Molina
Bressan, Gabriela
Issa, Narriman Iskandar
Bressan, Gabriela
Issa, Narriman Iskandar
Orientador
Bernal, Paulo Sérgio Milano
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Startup é um termo que tem se popularizado no mundo do empreendedorismo. São organizações temporárias criadas para crescerem e se tornarem grandes companhias sob condições de extrema incerteza e cuja inovação é o alicerce das operações. Estas estão sujeitas ao período chamado Vale da Morte, o qual se refere à fase compreendida entre a abertura da empresa para o mercado e quando o fluxo de caixa passa a ser positivo. Muitas startups têm seus negócios descontinuados dentro dessa etapa da vida devido às grandes dificuldades enfrentadas por seus fundadores, como falta de investimentos, não absorção do produto/serviço no mercado ou desentendimento entre gestores. Não obstante, é possível desenvolver práticas que sejam capazes de mitigar os efeitos observados dentro deste período de incerteza pelo qual passam. Foi tido como embasamento de dados de startup a base da StartupBase para se configurar o cenário desse modelo de empreendimento no Brasil, destacando os principais segmentos e investimentos que devem ser feitos, dando um foco especial às fintechs, segundo maior segmento em número de startups e o primeiro em termos de impacto financeiro. Diversos autores apontaram características pessoais e técnicas necessárias ao enfrentamento das dificuldades relacionadas a startups. Sendo assim, um estudo quanto a estas, relacionando-as com os desafios enfrentados por este tipo de negócio é válido para auxiliar futuros empreendedores, principalmente no que tange a parte de investimentos externos ao capital dos fundadores.
Startup is a term that is becoming popular in the world of entrepreneurship. They are temporary organizations created to grow and become large companies under conditions of extreme uncertainty and whose innovation is the foundation of operations. These are subject to the period called Death Valley, which refers to the phase between opening the company to the market and when cash flow becomes positive. Many startups have their businesses discontinued within this stage of life due to the great difficulties faced by their founders. Nevertheless, it is possible to develop practices that are able to mitigate the effects observed within this period. All data about startups were adquired on the StartupBase database to picture the scenario of this venture model in Brazil, the main segments and investments, besides having been given a special focus to fintechs, second largest segment in marketshare and the first in terms of financial impact. Several authors have pointed out the personal and technical characteristics needed to cope with startup-related difficulties. Therefore, a study about to these characteristics, relating them to the challenges faced in this kind of business is worth to help future entrepreneurs, manly regarding the subject of investment, besides the ones from the founders.
Startup is a term that is becoming popular in the world of entrepreneurship. They are temporary organizations created to grow and become large companies under conditions of extreme uncertainty and whose innovation is the foundation of operations. These are subject to the period called Death Valley, which refers to the phase between opening the company to the market and when cash flow becomes positive. Many startups have their businesses discontinued within this stage of life due to the great difficulties faced by their founders. Nevertheless, it is possible to develop practices that are able to mitigate the effects observed within this period. All data about startups were adquired on the StartupBase database to picture the scenario of this venture model in Brazil, the main segments and investments, besides having been given a special focus to fintechs, second largest segment in marketshare and the first in terms of financial impact. Several authors have pointed out the personal and technical characteristics needed to cope with startup-related difficulties. Therefore, a study about to these characteristics, relating them to the challenges faced in this kind of business is worth to help future entrepreneurs, manly regarding the subject of investment, besides the ones from the founders.
Descrição
Palavras-chave
Vale da Morte , investimento , startup , Death Valley , investment