Pricing research: state of the art and future opportunities
| dc.contributor.author | Mattos A.L. | |
| dc.contributor.author | Oyadomari J.C.T. | |
| dc.contributor.author | Zatta F.N. | |
| dc.date.accessioned | 2025-04-01T06:36:57Z | |
| dc.date.available | 2025-04-01T06:36:57Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | © Editor and Contributors Severally 2024. All rights reserved.The most commonly used pricing approaches adopted by companies worldwide are based on costs, customer value, and competition. The purpose of this entry is to review the current status of publications on pricing globally with the addition of Brazilian literature, identify the most cited authors and highest publishing institutions, and outline further research opportunities. To this end, we use the bibliometric method to analyze relevant publications from the following four databases: Web of Science, Emerald, Elsevier, and Spell. A total of 286 papers from 195 periodicals and 31 journals (primarily from marketing, accounting, economics, and production engineering) are reviewed. The findings show that pricing is a complex and multifaceted topic involving far more than merely establishing selling prices, and that pricing managers face substantial challenges. The results also reveal that the cost-based pricing approach is superior to the perceived customer-value-based and the competition-based approaches. Finally, the findings show that pricing remains an under-researched topic, and is thus a fertile ground for further investigation. | |
| dc.description.firstpage | 253 | |
| dc.description.lastpage | 264 | |
| dc.identifier.doi | 10.4337/9781035307319.ch48 | |
| dc.identifier.uri | https://dspace.mackenzie.br/handle/10899/40449 | |
| dc.relation.ispartof | Elgar Encyclopedia of Pricing | |
| dc.rights | Acesso Restrito | |
| dc.subject.otherlanguage | Hinterhuber & Partners | |
| dc.subject.otherlanguage | Literature review | |
| dc.subject.otherlanguage | Pricing | |
| dc.subject.otherlanguage | Pricing strategy | |
| dc.subject.otherlanguage | Research | |
| dc.subject.otherlanguage | Value-based pricing | |
| dc.title | Pricing research: state of the art and future opportunities | |
| dc.type | Capítulo de livro | |
| local.scopus.citations | 0 | |
| local.scopus.eid | 2-s2.0-85213539844 | |
| local.scopus.updated | 2025-04-01 | |
| local.scopus.url | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85213539844&origin=inward |