A relevância da aplicação da teoria dos jogos nas decisões estratégicas em cenários competitivos
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TCC
Data de publicação
2019-06
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Citações (Scopus)
Autores
Fagundes, Brunno Henrique Gamberini
Monteiro, Rafael Lucca D Aquino
Monteiro, Rafael Lucca D Aquino
Orientador
Pascalicchio, Agostinho Celso
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Resumo
No cenário de produção tem sido crescente a competitividade entre as empresas e como consequência a necessidade de entender as ações entre empresas altamente competitivas, que atuam na venda de produtos semelhantes, é um tema relevante. A interpretação deste cenário dada pela teoria dos jogos pode contribuir no entendimento do processo de vendas destes produtos semelhantes, do papel da inovação e da tecnologia nestes ambientes não colaborativos entre empresas. O procedimento apresenta uma lógica que auxilia nos processos de decisões estratégicas, e podem colaborar no entendimento de empresas que atuam em segmentos de produção com produtos semelhantes, podendo servir de base para o posicionamento estratégico da organização. nosso trabalho busca entender a aplicabilidade da teoria dos jogos nestes casos e suas principais contribuições para a gestão estratégica, através de um caso prático na indústria automobilística o presente trabalho procura desenvolver uma metodologia bibliográfica e exploratória, comparando e analisando duas empresas automobilísticas e seus modelos concorrentes, na busca de competição baseada em preços, equipamentos ou acessórios, custos de fabricação e características físicas, afim de comprovar as tendência de inovação, tecnologia e desenho industrial que existem entre ambas.
In the production scenario has been increasing the competitiveness between companies and as a consequence the need to understand the actions between highly competitive companies, which act in the sale of similar products, is a relevant topic. The interpretation of this scenario by the Game Theory can contribute to the understanding of the sales process of these similar products, the role of innovation and technology in these non-collaborative environments between companies. The procedure presents a logic that assists in the strategic decision-making processes, and can collaborate in the understanding of companies that work in production segments with similar products, and can serve as a basis for the strategic positioning of the organization. our work seeks to understand the applicability of game theory in these cases and its main contributions to strategic management, through a practical case in the automobile industry the present work seeks to develop a bibliographic and exploratory methodology, comparing and analyzing two automobile companies and their competing models , in the search for competition based on prices, equipment or accessories, manufacturing costs and physical characteristics, in order to prove the trend of innovation, technology and industrial design that exist between both.
In the production scenario has been increasing the competitiveness between companies and as a consequence the need to understand the actions between highly competitive companies, which act in the sale of similar products, is a relevant topic. The interpretation of this scenario by the Game Theory can contribute to the understanding of the sales process of these similar products, the role of innovation and technology in these non-collaborative environments between companies. The procedure presents a logic that assists in the strategic decision-making processes, and can collaborate in the understanding of companies that work in production segments with similar products, and can serve as a basis for the strategic positioning of the organization. our work seeks to understand the applicability of game theory in these cases and its main contributions to strategic management, through a practical case in the automobile industry the present work seeks to develop a bibliographic and exploratory methodology, comparing and analyzing two automobile companies and their competing models , in the search for competition based on prices, equipment or accessories, manufacturing costs and physical characteristics, in order to prove the trend of innovation, technology and industrial design that exist between both.
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Palavras-chave
teoria dos jogos , gestão estratégica , indústria automobilística , game theory , strategic management , automobile industry