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dc.contributor.authorToledo, Luciano Augusto
dc.date.accessioned2019-05-08T19:20:13Z
dc.date.available2019-05-08T19:20:13Z
dc.date.issued2018-04-10
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/19860
dc.description.abstract- Contextualizar o atual cenário mercadológico; - Estudar aspectos gerais acerca do crowdsourcing; - Estudar o Marketing da teoria à prática gerencial em crowdsourcing; - Investigar o crowdsourcing no contexto de algumas empresas.
dc.publisherInstituto Presbiteriano Mackenzie
dc.subjectmarketing
dc.subjectcrowdsourcing
dc.subjectestratégia
dc.subjecte-commerce
dc.titlePraticas em marketing sob a perspectiva do crowdsourcing: o caso amazon.com
dc.typeProjeto de Pesquisa
local.publisher.departmentCCSA


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