Now showing items 1-3 of 3

    • O diálogo entre a ópera e o romance Ópera dos Mortos, de Autran Dourado 

      Bezerra, Fernanda Gama; http://lattes.cnpq.br/2231921799320266 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-11-26)
      This dissertation has as purpose the analysis of the dialogue between the novel Ópera dos mortos, by Autran Dourado, and the opera, as well as their implications in the construction of the meanings. This choice is justified ...
    • O discurso publicitário de "lingerie da marca Duloren": um estudo semiótico 

      Coelho, Patrícia Margarida Farias; http://lattes.cnpq.br/1087625657694882 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2006-02-01)
      The objective of this work was to examine the construction of the image of the citizen (woman) in the announcements of lingerie of the Duloren mark (of 1997, 2000 and 2005) and which the used strategies in these announcements ...
    • A singularidade do texto publicitário da cerveja Bohemia 

      Zanini, Silvana Aparecida de Almeida; http://lattes.cnpq.br/2367762479627039 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2007-12-06)
      In this project, some advertising pieces of the beers Bohemia, Kaiser, Schincariol, Brahma, Skol, Primus and Santa Cerva have been analyzed in order to investigate the social class of people these beers are target at and ...