A metodologia de projetos aplicada às ações de responsabilidade social
Tipo
Monografia
Data de publicação
2013
Periódico
Citações (Scopus)
Autores
Mori, Deolinda Rejane de Almeida
Orientador
Seki, Hélio
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
A Responsabilidade Social é uma tendência que vem ganhando cada vez mais espaço no decorrer dos anos. As empresas passaram a agregar responsabilidades que antes competia somente ao Estado. Os fatores como pobreza e exclusão social são os maiores impulsionadores deste assunto. A sociedade passou a se conscientizar e a cobrar as empresas que não estão comprometidas com as causas sociais. Por outro lado, as organizações perceberam que o investimento no lado social significa “lucro”. Começando, então, um novo ciclo de pensamento, onde os projetos de responsabilidade social passaram a ter a mesmo tratamento e prioridade como qualquer outro dentro da organização. O uso da metodologia de projetos se faz cada vez mais importante e imprescindível, uma vez que as empresas passaram a criar seus próprios projetos sociais e os profissionais necessitam ter conhecimento para gerir, administrar e avaliar os impactos das ações sociais dentro da organização e no meio que a cerca.
Social Responsibility is a trend that is gaining more and more importance over the years. Companies now add responsibilities that previously the state was responsible. Factors such as poverty and social exclusion are major drivers of this subject. Society has become more aware and charges companies that are not committed to social causes. Moreover, organizations have realized that investment in the social side means "profit". Starting a new cycle of thought, where the social responsibility projects have been given the same treatment and priority as any other within the organization. The use of design methodology has become increasingly important and essential, since the companies began to create their own social projects and professionals need to know how to manage, administer and evaluate the impacts of social actions within the organization and the environment.
Social Responsibility is a trend that is gaining more and more importance over the years. Companies now add responsibilities that previously the state was responsible. Factors such as poverty and social exclusion are major drivers of this subject. Society has become more aware and charges companies that are not committed to social causes. Moreover, organizations have realized that investment in the social side means "profit". Starting a new cycle of thought, where the social responsibility projects have been given the same treatment and priority as any other within the organization. The use of design methodology has become increasingly important and essential, since the companies began to create their own social projects and professionals need to know how to manage, administer and evaluate the impacts of social actions within the organization and the environment.
Descrição
Palavras-chave
PMBOK , Responsabilidade social , Ética , Marketing social , Pobreza , Gestão de projetos