Aprendizagem social organizacional e sustentabilidade: a experiência de um programa empresarial de mulheres empreendedoras
Arquivos
Tipo
Dissertação
Data de publicação
2015-03-18
Periódico
Citações (Scopus)
Autores
Amaral, Diego Gama
Orientador
Brunstein, Janette
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Ferreira, Jorge Flavio
Jacobi, Pedro Roberto
Jacobi, Pedro Roberto
Programa
Administração de Empresas
Resumo
This work aimed to analyze the process of organizational learning under a social lens in a
network of enterprises, relating such process to the premises of social learning for
sustainability (SLfS). The purpose was to articulate the theory of social learning in these two
approaches: a broader one, namely, the sustainability, and a more restricted one, that is, the
organizational environment, based on a project of social development. The theoretical
reference adopted for such study was based on studies focused on SLfS and on discussions
regarding the social dimension of sustainability. As for the organizational context, the study
recovered the concept of social learning within organizations, seeking to relate such concept
to the critical elements of SLfS as well as to the barriers of organizational learning. To
achieve such goal, the option was to choose a project built and maintained by means of social
interactions among actors that experienced challenges and, hence, needed to dialogue and
collaborate among themselves so to as to attain the same objectives. Accordingly, it was
carried out a case study involving a network of popular ventures managed by Programa
Mulher Empreendedora housed by Instituto Consulado da Mulher (ICM). This is the main
social program of the trademark Consul , which is anchored in sustainability projects
developed by such company. The main technique in the data gathering was the nonparticipant
observation, which was complemented by documentation analyses and semi-structured
interviews. With respect to the analysis of qualitative data, it was utilized the interpretative
procedures inspired by Flores (1994). The results depicted similarities among the factors that
promote social learning, considering the perspective of sustainability as well as that of
organizational. The critical elements observed in the studies on sustainability (reflection and
critical thinking; participation and engagement; negotiation and collaboration; systemic
thinking; and communication) were corroborated in the interactions in the networks of
enterprises, considering the social learning in the organizations. The questioning and
dialogues among the entrepreneurs, coupled with the commitment to the businesses, had
important roles for the learning process as the problems and solutions were discussed with
transparency and on a democratic fashion. The adoption of new approaches and the changes
in behavior were the results of learning processes derived from the daily and practical
experiences. Moreover, the relation among the five structural factors of the Program
contributed to advance the learning process among the participants: (i) the mutual help among
the ventures within the supply chain; (ii) the setting of the networks of ventures; (iii) the
exchange of experience among the participants; (iv) the facilitation from the social educator;
and (v) the stimulus for the process of reflection-action. The social educator in charge of
assisting the ventures had an important function to encourage questioning and dialogue in the
entrepreneurs, given the social and cultural context of the participating: low income and low
literacy women. For the conception of social learning, a greater integration of the ventures in
the network of experiences exchanges may reduce the effect of the fragility existing in the
Program: the turnover of the entrepreneurs. At the end of the study, theoretical and practical
subsidies were provided so that social development programs can be enhanced based on a
more intelligible knowledge about the learning process among the participating actors.
Descrição
Palavras-chave
aprendizagem organizacional , aprendizagem social , desenvolvimento
social , mulheres empreendedoras , sustentabilidade , organizational learning , social learning , social development , entrepreneurial women, sustainability
Assuntos Scopus
Citação
AMARAL, Diego Gama. Aprendizagem social organizacional e sustentabilidade: a experiência de um programa empresarial de mulheres empreendedoras. 2015. 1 f. Dissertação (Mestrado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2015.